Senior Product Marketing Manager

RADAR•New York, NY

About The Position

RADAR sells a technically complex platform into enterprise retail. The sales cycle involves multiple stakeholders across IT, operations, merchandising, and finance, each evaluating the platform from a different angle. The commercial team needs materials, messaging, and competitive intelligence that are accurate, current, and useful in an active deal, not polished for their own sake. This role owns the internal product marketing function: positioning, messaging, competitive analysis, sales enablement, and the materials the commercial team uses to move deals forward. It is not a demand generation or brand role. The output is clarity, credibility, and tools that help RADAR's commercial team have better conversations with retailers at every stage of the buying process.

Requirements

7+ years of product marketing experience, with at least 3 years in a B2B enterprise context
Demonstrated ability to develop clear, credible product positioning for technically complex platforms with multiple buyer personas
Experience building and maintaining a sales enablement library that a commercial team actually uses
Strong competitive intelligence skills; able to monitor the market systematically and translate findings into actionable positioning guidance
Excellent written communication; produces clean, precise copy that does not require heavy editing
Comfort working with product teams to understand technical capabilities and translate them into business-relevant messaging

Nice To Haves

Experience in retail technology, enterprise SaaS, or hardware-adjacent markets
Familiarity with RFID, IoT, or physical-world sensing platforms
Experience supporting a commercial team selling into enterprise retail (merchants, IT, finance, or operations buyers)
Background developing ROI models or business case frameworks for complex platform sales

Responsibilities

Define and maintain RADAR's product positioning and messaging across segments, use cases, and buyer personas, ensuring the commercial team has a clear, consistent story that reflects current product capabilities
Build and manage the sales enablement library: pitch decks, capability overviews, ROI frameworks, objection handling guides, integration briefs, and battlecards
Own competitive intelligence, maintaining current profiles on direct and adjacent competitors, tracking product and go-to-market changes, and synthesizing implications for RADAR's positioning and sales approach
Lead the product launch process for significant releases, coordinating messaging, internal readiness, and retailer-facing communication across product, commercial, and customer experience teams
Partner with PMs to translate product capabilities into language that resonates with retail buyers, including business case framing, outcome-based narratives, and integration context
Develop retailer-facing materials that support the customer experience team in business reviews, renewal conversations, and program expansion discussions
Work as a shared resource across all product domains, with primary alignment to the commercial and product leadership teams
Partner most closely with PMs and the commercial team on messaging, launch readiness, and competitive positioning
Coordinate with Customer Experience on account-level materials and retailer business review content
Collaborate with the visual and brand designer to ensure all external and internal materials meet RADAR's visual standards
Operate with significant autonomy on asset development and competitive research; brings leadership in for messaging strategy and launch planning