Senior Product Marketing Manager

Heidi•New York, NY

9d•Onsite

About The Position

Healthcare needs a better rhythm: one that keeps care continuous and deeply human. Heidi is building an AI Care Partner that works alongside clinicians to make that possible. We’re a team of doctors, engineers, designers, researchers, and creatives building tools that help clinicians stay focused on what matters most: their patients. In just 18 months, Heidi has given back more than 18 million hours to healthcare professionals — supporting 73 million patient visits in 116 countries. Today, more than two million patient visits each week are powered by Heidi worldwide. Backed by nearly $100 million in funding, we’re growing in the US, UK, Canada, and Europe, partnering with leading health systems including the NHS, Beth Israel Lahey Health, and Monash Health.

Requirements

5+ years leading GTM strategy in tech companies
Background in health tech or adjacent healthcare environments
Experience as a Senior PMM or equivalent high-ownership IC
Proven ownership of: Positioning & messaging
Sales enablement (decks, talk tracks, demo materials)
Go-to-market execution
Exceptional writer with strong narrative instincts
Fast, decisive, and energized by continuous iteration

Responsibilities

Build and Continuously Refine the US Value Proposition: Define who we win with in the US, what pain we solve, and why we win. Translate complex healthcare, AI, and workflow realities into clear, buyer-led messaging. Pressure-test positioning in real conversations and iterate quickly — clarity over perfection.
Competitive Intelligence & Market Reality (Core to the Role): Develop a deep, evolving view of the US landscape (incumbents, point solutions, internal builds, status quo). Stay close to the field through sales calls, customer conversations, and win/loss analysis. Track how competitive narratives shift over time and respond quickly. Maintain and evolve competitive assets (battlecards, objection frameworks, positioning) to sharpen messaging, enablement, and market narrative.
Deal-Critical Enablement (Built, Tested, Improved): Build high impact assets that win deals now: Pitch decks and talk tracks, objection handling and competitive framing, one-pagers and product collateral. Ship quickly, gather feedback, and improve them. Ensure sales can confidently tell the story without you in the room.
Own and Iterate on US Storytelling: Own US website and core product messaging. Develop customer stories and proof points that resonate with enterprise buyers. Keep pitch, site, and field narratives aligned as the story evolves.
Be the Voice of the US Market Internally: Bring clear, actionable insight on buyers, competitors, and objections to leadership. Feed market learnings into Product, Sales, and Marketing to sharpen how we win.