Senior Product Marketing Manager

SAP•Stanford, CA

3d•$90,000 - $198,500•Hybrid

About The Position

We are seeking a visionary, high-impact marketing expert to define and elevate the solution story for SAP Customer Experience (CX). This role will own the narrative strategy, translating complex offerings into clear, compelling messaging that drives engagement with customers, partners and key market audiences. As the voice behind SAP CX, you will shape the overarching narrative across the product portfolio — Marketing, Commerce, Sales and Service—breaking down silos to craft messaging frameworks that convey the value of SAP CX as a unified, autonomous system that connects and executes end-to-end customer experiences. This role will connect the Autonomous CX narrative and business domain to the broader SAP Autonomous Enterprise Suite, ensuring seamless integration of messaging and AI-driven storytelling that highlights how AI assistants and agents act on unified business data to orchestrate and execute customer journeys across the enterprise. You will develop high-impact content, presentations, and executive storytelling that position SAP CX as a leader in the market and demonstrate the value of its end-to-end, connected, and outcome-driven solutions alongside SAP ERP and business operations. This role ensures SAP CX’s value proposition is consistently and creatively integrated across all channels and touchpoints—web, events, thought leadership, campaigns, sales enablement, and solution plays—helping customers and prospects clearly understand the transformative power of running CX as one autonomous system across the SAP ecosystem.

Requirements

8+ years of experience in product marketing or related roles focused on messaging and content development, preferably in enterprise software or SaaS.
Proven success in developing strategic narratives and sales enablement content.
Strong and demonstrated understanding of CX market landscape and technology category.
Experience with AI-based message testing and brand research tools.
Excellent collaboration and stakeholder management skills.
Excellent writing, storytelling and presentation capabilities.

Nice To Haves

Experience working in a matrixed organization with cross-functional teams
Familiarity with SAP’s ecosystem and CX portfolio.
Background in executive communications or keynote content development.

Responsibilities

Own the master storyline. Define the “why us” and “why now” across all CX products with messaging frameworks and narrative documents, grounded in SAP’s vision of CX as a single, AI-powered autonomous system.
Develop persona-based and vertical messaging frameworks that guide content creation for different buyers, audiences and markets, showing how AI-driven orchestration improves business outcomes across marketing, commerce, sales, and service.
Lead message validation and refinement through advanced market research and AI-driven testing tools.
Track and report SAP CX brand accolades and momentum metrics, delivering quarterly updates to strengthen solution positioning and storytelling impact.
Create and maintain the “source of truth” messaging and content “toolkit” so GTM, Campaigns, Field Marketing and Executive Communications can tailor content without breaking the story—ensuring consistency around the Autonomous CX narrative and value pillars.
Architect the core pitch deck. Be the owner of the master narrative deck used across all teams, updating it as strategy evolves to reflect Autonomous CX innovation and AI capabilities.
Partner with Technical Product Marketing to produce high-impact videos, sizzle reels, and demos that convey SAP CX solution narrative, including AI assistants coordinating workflows and executing CX processes across the enterprise.
Drive consistency in how we tell the SAP CX story — ensuring every deck, asset, and campaign ladder back to our core narrative of unified, outcome-driven, and Autonomous CX.
Guide and edit content created by other PMMs or agencies to ensure narrative cohesion, visual clarity and alignment with our brand tone.
Oversee quarterly updates to SAP CX web pages and related GTM content to maintain relevance and accuracy, ensuring alignment with Autonomous CX positioning and messaging evolution.
Drive end-to-end content and creative strategy for flagship event keynotes, highlighting product innovations and strategic narratives in partnership with Sub-domain Product Marketing leads, with emphasis on AI-driven execution and Autonomous CX workflows.
Ensure SAP CX solution messaging and value proposition are prominently featured in opening keynotes at flagship SAP conferences, clearly positioning CX as a core pillar and business domain of the SAP Autonomous Enterprise Suite.
Lead content refreshes for regional events and industry shows, packaging materials into scalable “Event in a Box” formats that consistently convey the Autonomous CX narrative.