Senior Product Marketing Manager, Stablecoins - Infrastructure

Anchorage Digital

About The Position

Anchorage Digital is seeking a Senior Product Marketing Manager to own positioning and go-to-market for its stablecoin infrastructure. The product encompasses services institutions use to mint, redeem, bridge, custody, settle, and manage USD stablecoins through a federally chartered bank, along with the supporting API and developer experience and a payments service that enables banks to move dollars onchain without a correspondent bank. The role serves payments and treasury leaders at banks and fintechs, trading desks and exchanges that settle in stablecoins, and engineers and product managers integrating with the API. It is a generalist product marketing role on a small team, with additional responsibility for brand, events, and communications for the product lines. The position requires translating technical infrastructure and regulatory context into clear, audience-specific value propositions and supporting launches across sales, developer, web, and conference channels. The Senior Product Marketing Manager will partner closely with Product, Engineering, Legal, Compliance, Sales, and the Stablecoin Solutions team. Anchorage Digital requires all new hires to complete in-person onboarding for security and IT setup; the posting states that there are no exceptions.

Requirements

At least 5 years of experience in B2B product marketing, including experience marketing an API, platform, or infrastructure product in fintech, payments, financial services, or digital assets.
Experience owning technical product positioning and go-to-market end to end, from ideal customer profile and messaging through launch and sales enablement, with demonstrable results.
Strong writing and communication skills for both treasury and engineering audiences, including the ability to explain concepts such as settlement, minting and redemption, and cross-chain bridges clearly.
Experience with brand, events, or communications programs in addition to product marketing, and willingness to own these for product lines on a small team.
Experience supporting sales, including building decks, training representatives, participating in sales calls, and adapting the pitch based on feedback.
Comfort with regulatory and compliance review.
Ability to gather client, prospect, developer, and competitor insight and apply it to product and marketing decisions.

Nice To Haves

Experience marketing payments infrastructure, a developer platform, or a settlement or treasury product.
Experience working with developer relations or producing developer-facing content such as integration guides and API overviews.
Experience marketing to banks and understanding how banks evaluate vendors for money movement.
Close familiarity with stablecoin settlement, bank adoption of onchain payments, and the GENIUS Act, with informed views about the market's direction.
An appreciation for the soundtrack to Hamilton.

Responsibilities

Write and maintain positioning, messaging, and ideal customer profile definitions for stablecoin infrastructure, including minting and redemption, settlement, treasury, bank payments, and the API.
Build and maintain sales materials such as pitch decks, one-pagers, solution pages, competitive battlecards, FAQs, integration overviews, and client case studies, and train Sales to use them.
Run product launches end to end, including launches of supported chains and stablecoins, API capabilities, pricing changes, and bank services; prepare announcements, developer content, website and in-app updates, and sales enablement.
Produce content for institutional and technical audiences, including web copy, blog posts, developer guides, white papers, webinars, and conference talks.
Translate infrastructure concepts into clear business cases for treasurers, payments leads, and engineers, identifying the proof points each audience needs.
Develop competitive positioning against crypto-native infrastructure providers and bank consortia, and explain the business case for using a federally chartered bank for money movement.
Own the brand, events, and communications calendar for the product lines, including conference presence, speaking submissions, and executive preparation.
Develop fluency in the platform, API, supported stablecoins and chains, and regulatory standing that shapes external communications.
Partner with Product and Engineering on roadmap priorities using client interviews, integration feedback, win/loss analysis, and market research.
Work with Legal and Compliance to ensure external claims pass review.
Gather and share client, prospect, developer, and competitor insights across Marketing, Product, Sales, and the Stablecoin Solutions team.
Serve as the marketing point of contact for the stablecoin infrastructure business and coordinate broader Marketing functions on launches.