Senior Product Marketing Manager, Infrastructure
About The Position
The Senior Product Marketing Manager will lead integrated marketing initiatives for Coinbase infrastructure products, spanning content, demand generation, events, communications, and sales enablement. The role owns go-to-market strategy for key product areas and develops programs to build awareness and generate qualified pipeline in a fast-moving environment. The Infrastructure Marketing team builds awareness and demand for Coinbase’s stablecoin payments, trading, agentic finance, and custody products. Coinbase is remote-first, but not remote-only, and employees are expected to meet quarterly for in-person working sessions called “surges.”
Requirements
- At least 7 years of experience in payments, stablecoins, or fintech marketing, with a record of building go-to-market strategies that drove measurable pipeline or revenue growth.
- At least 3 years of product marketing experience in a startup or high-growth environment, including ownership of positioning, messaging, and launch execution.
- Ability to write clear, compelling blog posts, partner briefs, and sales collateral that are accurate, tailored to each audience, and polished, with strong self-editing skills.
- Experience developing and managing co-marketing programs with external partners, including joint campaign planning and cross-functional coordination.
- Responsible use of generative AI, maintaining human oversight and using it to deliver business-ready outputs and measurable improvements in workflow efficiency, cost, and quality.
Responsibilities
- Lead cross-functional marketing initiatives across content, demand generation, events, communications, and sales enablement to build awareness and generate qualified leads for Coinbase infrastructure products.
- Develop and execute go-to-market strategies for PSPs, money movers, cross-border companies, and banks, using targeted messaging and campaigns to reach, engage, and activate them.
- Drive marketing for agentic finance across Coinbase for Agents and agentic payments, including thought leadership content, social campaigns, and product announcements.
- Partner with tier-one partners on co-marketing programs, from partnership launch planning through ongoing activation and performance measurement.
Benefits
- Medical insurance
- Dental insurance
- Vision insurance
- 401(k)
- Equity and bonus eligibility may be included in total compensation
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
