Senior Product Marketing Manager

Avante•Seattle, WA

2d•Hybrid

About The Position

Avante is an AI-native benefits intelligence platform designed to simplify benefits complexity for both employees and employers. The platform uses AI agents, Carly and Ava, to provide personalized employee guidance and strategic intelligence for benefits leaders, respectively. The company has successfully proven its platform with Fortune 2000 customers and is now focused on scaling its go-to-market strategy. They are seeking their first Senior Product Marketing Manager to define how Avante presents itself to enterprise buyers.

Requirements

5 to 7 years in product marketing, preferably in B2B SaaS selling to enterprise buyers.
Track record of building messaging and sales content that directly contributed to closing deals.
Experience working cross-functionally with Sales, Product, Customer Success, and leadership.
Exceptional writer capable of producing high volumes of sales collateral, enablement materials, and customer-facing content.
Strong AI fluency with the ability to use AI tools to scale research, writing, and competitive analysis without sacrificing quality.
Ability to translate complex product capabilities into clear, differentiated value propositions across formats.
Comfortable operating in enterprise sales cycles with multiple stakeholders and long evaluation timelines.
Ability to work independently and make decisions without constant oversight.
Experience with competitive analysis and positioning strategy.
You move quickly and don’t wait for perfect information before taking action.
You leverage AI tools to scale your output and increase effectiveness.
You’re comfortable being the first PMM hire and building from scratch.
You can operate at both a strategic and execution level.
You push back with data and conviction when needed.

Nice To Haves

Knowledge of benefits, HR tech, or AI is a plus but not required.

Responsibilities

Develop and refine product positioning for AI agents (Carly and Ava) and the connecting platform across buyer personas.
Write messaging frameworks for Sales and partners targeting CHROs, CFOs, and benefits leaders.
Create competitive positioning and battlecards to differentiate against DIY solutions, traditional platforms, and chatbot vendors.
Build bottom-of-funnel sales collateral, including business case templates, ROI narratives, objection handling guides, demo storytelling, and one-pagers.
Develop case studies and customer proof points that address enterprise buyer concerns.
Create pitch decks, leave-behinds, and sales collateral for various stages of the enterprise sales cycle.
Build enablement materials for partners such as brokers, consultants, and implementation partners.
Create upsell and expansion messaging for Customer Success.
Own launch plans for new product capabilities, coordinating across Marketing, Sales, and Product.
Write release notes, feature announcements, and customer communications.
Train Sales and Customer Success on new features and their positioning.
Track the competitive landscape using AI tools for ongoing monitoring and analysis.
Recommend positioning updates based on competitor movement and market dynamics.
Analyze buyer feedback, win/loss data, and sales conversations to refine messaging.
Stay current on benefits industry trends, regulations, and enterprise HR and finance priorities.
Conduct customer interviews and develop case studies demonstrating ROI and business impact.
Translate product usage data and customer feedback into messaging improvements.
Build customer proof points and references to support enterprise sales cycles.