About The Position

Nooks is hiring a Senior Product Marketing Manager to drive go-to-market for its inbound agents, including website chat, demo and voice agents, and scheduling. This is a new product line in a competitive market aimed at marketing and demand generation leaders. The role will shape the product roadmap with Product, own messaging and positioning, lead launches, and equip Sales to win marketing buyers so inbound becomes a core part of the platform. The manager will make the product’s value visible through demonstrations of the agents in action, including on Nooks’ own website. The role reports to the Head of Product Marketing and partners closely with the Inbound Agents product team. Responsibilities span buyer research and roadmap input, differentiated positioning, thought leadership, demos and live experiences, launches and pricing input, and field enablement.

Requirements

  • At least 7 years of product marketing experience at a B2B technology company.
  • Experience developing messaging, positioning, and enablement materials.
  • Technical depth to understand how AI agents, data, and integrations work, and ability to demonstrate differentiation through demos and product stories.
  • Strong verbal and written communication skills, including translating technical features into customer-facing benefits.
  • Experience managing cross-functional go-to-market efforts with Product, Sales, and Marketing.
  • Uses data to identify opportunities and drive results.
  • AI-first working style, including using AI tools to quickly build demos, prototypes, and content.

Nice To Haves

  • Experience marketing conversational marketing, website personalization, or other martech products.
  • Experience launching a new product line into a market with an established leader.

Responsibilities

  • Build insight into marketing and demand generation buyers and bring it into the product roadmap.
  • Own positioning and messaging, differentiating Nooks from established conversational marketing tools.
  • Create thought leadership on how AI agents are changing inbound conversion.
  • Build demos, prototypes, and live website experiences that show the agents at work.
  • Partner with Nooks’ marketing team to run Nooks.com on its inbound agents and turn results into proof points.
  • Define launch audiences, gather user insight, craft launch narratives, inform pricing and packaging, and prepare teams for launches.
  • Own product enablement for inbound agents and partner with GTM Enablement to equip Sales with stories, competitive content, and ROI proof.
  • Manage cross-functional go-to-market efforts with Product, Sales, and Marketing.
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