Senior Product Marketing Manager, Regional Product Marketing - Americas

ResMed

2d

About The Position

We are building the future of healthcare and looking for dreamers, builders, and leaders who want to create the best hardware & digital technology experiences. Sleep apnea is just the start. We're building a connected health ecosystem at ResMed, and we are looking for the architects of the future Americas regional consumer and provider experience. You are the Senior Product Marketing Manager, Americas Region, responsible for defining how to bring a new product, feature, or service to the North American and Latin American markets in a best-in-class manner. You possess in-depth knowledge of technologies and markets, with your singular focus being to ensure that the Americas region feels as passionately about our products as you do. Your key areas of focus include performing market analysis and related research to deeply understand our potential users, strategizing pricing, placement, and promotion of the product, developing go-to-market playbooks and planning, as well as conducting lifecycle measurement and value evolution. As a strategic thinker, you anticipate change and drive visibility and alignment across product, marketing, and revenue teams. Your background is as diverse as your capabilities—you have a startup mentality, are creative, and are an excellent problem solver. You have structured thinking, are a strong communicator, and are highly collaborative with stakeholders. You are customer-centric, have strong project management skills, are business-savvy, and can think strategically and prioritize accordingly. You are also technology-savvy. As an inclusive leader, you inspire and motivate team members to excel, fostering a culture of belonging, collaboration, innovation, and continuous growth. Your mentorship and guidance empower individuals to reach their full potential and contribute effectively to team objectives. There is no formal education that can prepare someone like you for this role. You are a rare find—a unique combination of a structured thinker and visionary leader, with incredible passion and firm follow-through. You are a vibrant people person with a fascination for technology, an exceptional communicator who can work with engineering while not forgetting the business model, IP, profitability, and PR. You know when to be assertive with a smile, understanding when to stand your ground and when to be flexible.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or related field (MBA preferred).
• Minimum of 7 years of experience in product marketing, preferably in the healthcare or technology sector.
• Proven experience in global markets, with a deep understanding of diverse market dynamics and customer needs
• Presentation skills, with the ability to articulate complex concepts clearly and persuasively.
• Demonstrated leadership abilities, with a track record of successfully leading cross-functional teams.

Responsibilities

• Develop comprehensive go-to-market plans that outline product positioning, target audience, messaging, and distribution channels.
• Coordinate cross-functional teams to execute product launches successfully and drive adoption.
• Conduct in-depth market analysis and research to identify market trends, customer needs, and competitive landscape.
• Utilize market insights to inform product development strategies and ensure alignment with market demands.
• Develop pricing strategies that maximize product profitability while remaining competitive in the market.
• Determine optimal product placement strategies to reach target customers effectively.
• Enable and support your marketing partners to create promotional campaigns that drive product awareness, engagement, and conversion.
• Monitor product performance throughout its lifecycle, analyzing key metrics and identifying areas for improvement.
• Drive product evolution by implementing enhancements, updates, and new features to meet changing market needs.
• Foster alignment between product, marketing, and revenue teams to ensure a cohesive approach to product marketing.
• Provide visibility into product marketing strategies, progress, and results to key stakeholders within the organization.
• Collaborate with sales teams, audience marketers, product managers, and customer support to gather insights and feedback for product development.
• Ensure that customer feedback is integrated into product marketing strategies to deliver customer-centric solutions.
• Utilize project management skills to prioritize tasks, set timelines, and allocate resources effectively.
• Ensure that product marketing initiatives are delivered on time, within budget, and meet quality standards.
• Make data-driven decisions based on market research, customer insights, and business goals.
• Develop long-term strategic plans for product marketing that align with the company's overall objectives.
• Stay informed about emerging technologies and industry trends that impact product marketing.
• Identify opportunities to leverage technology to enhance product marketing efforts, improve customer engagement, and drive innovation.

Benefits

• comprehensive medical, vision, dental, and life, AD&D, short-term and long-term disability insurance, sleep care management, Health Savings Account (HSA), Flexible Spending Account (FSA), commuter benefits, 401(k), Employee Stock Purchase Plan (ESPP), Employee Assistance Program (EAP), and tuition assistance.
• Flexible Time Off (FTO)
• 11 paid holidays plus 3 floating days
• 14 weeks of primary caregiver or two weeks of secondary caregiver leave when welcoming new family members.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior