Manager, Regional Product Marketing

Integra LifeSciences•Princeton, NJ

2d•Onsite

About The Position

Changing lives. Building Careers. Joining us is a chance to do important work that creates change and shapes the future of healthcare. Thinking differently is what we do best. To us, change equals opportunity. Every day, our colleagues are challenging what’s possible and making headway to innovate new treatment pathways to advance patient outcomes and set new standards of care. The Regional Product Manager is responsible for marketing related to Wound Reconstruction product(s.) This role is responsible for creating and executing omni-channel brand strategies within the product portfolio and marketing function consistent with overall business objectives.This position performs activities such as leading development and execution of marketing plans, tactical programs, tradeshows, sales team education, supporting medical education/bioskills labs, and product commercialization.

Requirements

Bachelor’s degree in marketing, engineering or related discipline.
Minimum of 2-5 years marketing experience in the medical device or closely related industry
Ability to develop comprehensive strategies across therapeutic areas, aligning cross functional partners
Understanding of the hospital inpatient and outpatient care setting reimbursement landscape
Created components of comprehensive marketing plans
Effectively worked with both direct and indirect sales force to achieve results
Implemented elements of brand positioning strategies that resulted in incremental demand for products
Demonstrated project management and excellent written and verbal communication skills are necessary
Demonstrated quantitative and qualitative analytic skills, specifically marketing and financial analysis
Flawless execution of communication and promotional campaigns (e.g. labs, tradeshows, customer education)
Ability to travel 30% of time

Nice To Haves

MBA preferred
Direct marketing experience with regenerative tissue/wound reconstruction a plus

Responsibilities

Lead development and execution of marketing plans aligned to business objectives and revenue targets.
Define strategic product line priorities by evaluating competitors, market share, and industry trends; maintains and shares competitive analyses to keep stakeholders informed.
Develop brand assets including sales collateral, digital/social media campaigns, demo tools and selling framework required for product promotion, training and education.
Support development of sales training plans and events for the Wound Reconstruction Portfolio in close collaboration with sales training department.
Deliver product training to sales representatives.
Works collaboratively with Global Marketing and other related departments to ensure products are optimally positioned in the market.
Lead development and execution of digital strategy in collaboration with corporate marketing.
Develop, continuously monitor and disseminate unit demand forecasts, working collaboratively with other departments to ensure product availability throughout the lifecycle of assigned product(s).
Help prepare and manage revenue forecasts and opex budgets related to assigned product line(s) on an annual and quarterly basis.
Support the Company’s medical education initiative by assisting in the preparation and implementation of surgeon training courses which may include didactic and cadaver labs.
Plan, execute and/or participate in designated tradeshows and conferences, partnering with appropriate stakeholders to ensure the company and products are positioned appropriately.
Maintain up-to-date product and industry knowledge by regular review of the literature, co-traveling with field sales personnel, attending surgeries, professional education events and maintaining regular contact with industry experts and trade organizations etc.
Establish and maintain professional relationships with internal and external (ie, customers) stakeholders to stay abreast of market trends.
Routinely interface with the managers/directors of other product lines offered by the company to fully understand the relationships within the Tissue Technology portfolio of products.
Work closely with global marketing to provide field and competitive insights, and input on new products and evidence generation plans as needed.
Collaborate with global marketing on new product and Clinical Evidence launches to ensure seamless transition from development to market launch.
Performs other duties as required.