Regional Marketing Manager

Clark Construction Group, LLC•San Francisco, CA

2d•Hybrid

About The Position

The Regional Marketing Manager reports to a Director of Marketing and serves as a strategic partner to business leaders and the regional marketing team, responsible for overall marketing and work acquisition for their assigned business divisions. This role provides the creative vision and solutions to maximize the company's competitive position through the development of high-quality proposals, presentations, and qualifications packages. Beyond individual contributions, the Regional Manager provides direct leadership and performance oversight to their assigned team while collaborating with other regional teams to ensure firm-wide alignment and support.

Requirements

10+ years of demonstrated experience building and leading engaged marketing teams that consistently exceed goals.
Bachelor’s degree in Marketing, Business, Communications, or related field.
Strong organization, planning and project management skills, and the ability to coordinate the activities of various team members when faced with multiple deadlines and competing priorities.
Strategic thinking and the ability to understand a variety of clients, market segments, and opportunities, and to develop working relationships with internal and external partners to develop and execute strong win strategies.
Collaborative mindset - establish internal and external partnerships across the region by developing cross functional relationships and working with a variety of teams and at all levels of the organization.
Change management skills - the ability to gain stakeholder alignment via active idea sharing and see the power in intentional design across a team rather than a single point of view.
Experience successfully influencing senior leadership to adopt new ideas, products, and/or approaches.
Creativity and resourcefulness, with the ability to execute creative ideas effectively.
Demonstrated ability to think strategically and help teams develop sound marketing, pursuit, and proposal strategies.
Excellent verbal communications and interpersonal skills, including the ability to work effectively with senior management, colleagues, and partners.
A positive can-do attitude and the ability to work cooperatively with a variety of people.
A strong eye for visual communication, layout, and/or graphic design skills to facilitate appealing and effective communication.

Nice To Haves

Experience working in the AEC industry.
Proficiency in Adobe Creative Suite (primarily InDesign) for professional document design layout and production.
Experience with utilizing AI-related tools and systems to maximize team efficiency.
Technical writing background and/or marketing experience in professional services.

Responsibilities

Lead and manage the marketing team supporting assigned divisions, optimizing resources and processes (including utilizing AI-related tools) to maximize efficiency and capacity across all pursuits.
Develop, mentor, and foster a high-performing, engaged team to support a culture of collaboration, open communication, and continuous professional development.
Maintain a firm grasp of all upcoming pursuits in the assigned divisions to proactively anticipate marketing needs and strategically manage and allocate team workload and priorities.
Serve as a trusted advisor and strategic partner to business leaders, offering creativity, solutions, and strategic ideas that enhance win plans.
Oversee the creation and delivery of highly customized and effective proposals, qualification packages, and presentations, partnering with divisional leadership, operations, and business development to establish differentiating win strategies, value propositions, and key messaging.
Personally develop and write high-stakes content, including serving as a lead writer and editor for critical proposals, presentations, and marketing materials to ensure maximum effectiveness and quality.
Have ultimate responsibility for quality control of all pursuit deliverables produced by the marketing team within their designated business divisions.
Drive work acquisition plans across assigned divisions, ensuring all marketing content aligns and supports the divisions’ business strategies.
Analyze pursuit outcomes and lessons learned to refine win strategies and improve the effectiveness of future deliverables.
Develop and implement marketing initiatives, policies, and procedures for the assigned divisions in alignment with national marketing initiatives.
Build collaborative relationships with divisional leadership, technical, and operations staff, along with external partners (designers, engineers, joint venture partners) to facilitate team synergy and effectiveness.
Coordinate and lead marketing meetings, performance reviews, professional development discussions, and critical conversations that clearly communicate priorities and expectations to the team.
Serve as the primary leader for regional marketing operations; proactively managing capacity by balancing internal team bandwidth, prioritizing high-value pursuits, and collaborating with peer regional marketing managers to share resources during peak volume periods.
Help maintain company information, materials, and associated marketing databases.