Regional Marketing Manager

Mann Eye•Houston, TX

1h•Onsite

About The Position

Ready to take ownership of a market and make your mark? We’re looking for a Regional Marketing Manager who is equal parts strategist, leader, and doer. This is a hands-on role where your ideas won’t sit on a shelf, you’ll bring them to life across multiple locations and see the direct impact on patient growth and business success. If you thrive in a dynamic, fast-moving environment and enjoy being in the field, collaborating with teams, and driving measurable results, this role is for you.

Requirements

Bachelor’s or master’s degree in marketing, Communications, or a related field
5+ years of marketing experience (healthcare or ophthalmology experience preferred)
Experience managing campaigns, budgets, and people

Nice To Haves

Strong leadership and communication skills, you know how to influence and inspire
A data-driven mindset with the ability to turn insights into action
Proven ability to manage multiple priorities in a fast-paced environment
A hands-on approach, you’re just as comfortable executing as you are strategizing
A passion for delivering results and exceeding goals

Responsibilities

Lead marketing efforts across your region, connecting strategy with execution
Analyze market trends, patient needs, and competition to build targeted marketing plans
Launch and manage campaigns across digital and traditional channels
Track performance (ROI & KPIs) and continuously optimizing growth
Travel to clinic locations, support local initiatives, and ensure marketing is aligned on the ground
Partner with sales, leadership, and vendors to drive alignment and performance
Identify grassroots opportunities and creative ways to grow each market
Evaluate and improve patient experience across all touchpoints
Recruit, train, and manage regional marketing team members
Lead multi-location marketing strategy across digital, traditional, referral, and community channels
Drive patient acquisition for premium surgical services including LASIK, cataract, dry eye, and specialty care
Manage agency partners, media buys, SEO, PPC, social media, and creative production
Analyze ROI, lead quality, conversion funnels, and campaign performance
Build physician referral growth strategies and co-management outreach programs
Oversee brand consistency across all markets and touchpoints
Launch promotions, events, webinars, and growth initiatives
Partner closely with executive leadership, operations, call center, and sales teams