Senior Product Marketing Manager, International

Justworks • New York, NY

2d • $165,000 - $181,500 • Hybrid

About The Position

At Justworks, you’ll enjoy a welcoming and casual environment, great benefits, wellness program offerings, company retreats, and the ability to interact with and learn from leaders in the startup community. We work hard and care about our most prized asset - our people.
We’re helping businesses get off the ground by enabling them to focus on running their business. We solve HR issues. We’re data-driven and never stop iterating. If you’d like to work in a supportive, entrepreneurial environment, are interested in building something meaningful and having fun while doing it, we’d love to hear from you.
We're united by shared goals and shared motivations at Justworks. These are best summed up in our company values, which are reflected in our product and in our team.
The mission of Justworks’ Product Marketing team is to define, articulate, and differentiate our value proposition to the right audiences—positioning our products for growth, adoption, and long-term success.
As Justworks expands its global footprint, International is a critical growth lever for the business. We are seeking a strategic and execution-oriented Senior Product Marketing Manager, International to lead go-to-market strategy, positioning, and growth initiatives across our international product portfolio.
This role sits at the intersection of Product, Revenue, and Marketing—ensuring our international solutions resonate across markets, support scalable expansion, and drive measurable business impact. You will shape how we bring global hiring, payroll, and compliance solutions to market, balancing global consistency with local relevance.
This role is ideal for a PMM who thrives in complexity, understands multi-market dynamics, and can translate nuanced global products into clear, compelling value propositions for diverse audiences.

Requirements

• Minimum of 5 years of Product Marketing for tech/software products (B2B / B2B2C preferred)
• Experience supporting international or multi-market products; familiarity with global expansion, EOR, global payroll, or compliance solutions strongly preferred.
• Proven ability to lead end-to-end go-to-market strategy for new product launches and expansions.
• Strong analytical skills with experience leveraging market data and performance metrics to inform strategy.
• You are a strong communicator and storyteller, communicating concepts and ideas in different formats depending on the need, and revising your approach.
• Experience partnering with Product teams to influence roadmap and positioning decisions.
• Demonstrated success working cross-functionally across teams and functions.
• Exceptional written and verbal communication skills; ability to simplify complex concepts.
• Comfort operating in a fast-paced, evolving environment with global stakeholders.

Responsibilities

• Lead go-to-market strategy for Justworks’ International product portfolio, including new market launches, feature expansions, and multi-country solutions.
• Define and evolve positioning and messaging that articulates our global value proposition while accounting for regional nuance.
• Partner closely with Product to influence roadmap priorities through customer insight, competitive intelligence, and market analysis.
• Conduct international market research to identify expansion opportunities, customer segments, buyer personas, and adoption barriers.
• Develop scalable launch frameworks that support localization, regulatory considerations, and cross-functional readiness.
• Partner with Growth and Lifecycle teams to drive acquisition, activation, engagement, and retention across international customer cohorts.
• Analyze performance metrics (pipeline, adoption, expansion, retention) to inform iteration and long-term strategy.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed