Senior International Marketing Manager

Tweezerman International•Port Washington, NY

16h•Hybrid

About The Position

We are seeking a strategic, commercially minded International Marketing Manager to lead brand growth across key international markets. This role translates global brand priorities into locally relevant, insight-driven plans that strengthen brand equity, accelerate business performance, and unlock new growth opportunities across regions. The ideal candidate brings strong international marketing expertise, cross-functional leadership, and the ability to balance global consistency with local market needs. The position supports key markets including the UK, EMEA, Australia, and select APAC opportunities.

Requirements

Bachelor’s degree in Marketing, Business, Communications, or a related field.
5+ years of experience in international marketing, brand management, or business development, preferably within a consumer brand environment.
Proven strategic marketing capability, with strong analytical skills and the ability to translate insights into actionable growth plans.
Highly organized and results-driven, with the ability to manage multiple priorities, drive execution, and deliver measurable business outcomes.
Strong project leadership skills, with experience influencing and aligning cross-functional stakeholders.
Excellent communication and interpersonal skills, with the ability to tailor messaging for diverse audiences and build relationships across global markets.
Demonstrated success working in international environments, with the ability to collaborate effectively across cultures and regions.
Proactive, solutions-oriented mindset, with a strong ability to identify opportunities and drive business performance.

Responsibilities

Drive International Marketing Strategy & Business Growth: Lead international marketing strategy, translating global brand priorities into market-relevant plans that drive growth across key regions (primarily UK & EMEA, with support for APAC/Australia as needed).
Develop and execute integrated marketing initiatives aligned with commercial objectives and local market opportunities.
Partner cross-functionally with U.S. sales, marketing, product development, and digital teams to ensure strong go-to-market execution and successful product launches.
Evaluate market potential using consumer, customer, competitive, and performance insights to identify growth opportunities and refine strategy.
Identify opportunities for product innovation, portfolio expansion, and localized activation based on market trends and feedback.
Build and maintain strong relationships with regional partners to understand needs, influence priorities, and support business growth.
Lead Market Execution & Go-to-Market Planning: Develop localized marketing programs that build brand awareness and support regional commercial goals.
Oversee international product launches, including coordination of sales materials, training tools, brand assets, and supporting documentation.
Ensure timely and accurate delivery of key market needs, including presentations, pricing updates, launch materials, and marketing content.
Support portfolio and pricing strategies by maintaining market tools, assessing SKU performance, and aligning assortments with regional requirements.
Champion Brand Consistency & Global Alignment: Ensure all international marketing execution aligns with global brand standards, including positioning, visual identity, messaging, and overall brand experience.
Train and educate regional teams on brand strategy, product priorities, and asset usage to drive consistency and elevate brand presentation globally.
Foster Collaboration & Continuous Improvement: Share best practices and key learnings across markets to strengthen performance and encourage collaboration.
Partner with brand and product development teams to inform innovation and product strategy based on international market insights.