Senior Product Marketing Manager - GTM

Boulevard

1d•Remote

About The Position

The most sophisticated self-care businesses don’t just use Boulevard, they grow with it. From how they attract and retain clients to how they operate day-to-day, our platform powers the experiences that set them apart. AI is transforming the self-care industry, and the businesses that win will be the ones that get it right — not just first. We have a strong platform, a loyal customer base, and a clear point of view on where AI creates real value. This role is how we execute on it. As a Sr. Product Marketing Manager (GTM), you'll define how we bring some of our most strategic new product capabilities to market. You'll sit at the intersection of product, growth, and customer impact — shaping what we build, how we position it, and how we drive adoption across our customer base. This isn't a supporting role. You'll have a direct line to product direction, commercial strategy, and the narrative that defines Boulevard's leadership in the space.

Requirements

5+ years of product marketing experience in B2B SaaS, with a track record of leading high-impact, cross-functional initiatives
Demonstrated experience bringing AI-powered products to market. Not just positioning them, but shaping what gets built and how it integrates into the broader platform experience
Strong platform-level positioning instincts in vertical SaaS. You've built cohesive market narratives across a core platform and its vertical offerings
Sharp strategic thinking and judgment. You form clear points of view, use data to back them up, and know how to influence without authority
Proven ability to develop and execute integrated go-to-market strategies that drive measurable adoption and revenue outcomes
A high bar for craft, with strong instincts for what good looks like across messaging, content, and creative execution
The ability to build trusted relationships and lead through influence in a fast-moving environment

Nice To Haves

Experience in vertical SaaS, especially self-care (medspa, salon, or spa)
Background marketing growth products like CRM, marketing automation, or customer engagement tools
Familiarity with SMB through to enterprise businesses in service or appointment-based industries

Responsibilities

Own the end-to-end GTM strategy and execution for our portfolio of AI-powered capabilities and marketing tools, ensuring they drive measurable adoption, expansion, and revenue impact
Synthesize customer, market, and competitive insights into sharp and actionable recommendations that shape how specific product initiatives are positioned, scoped, and brought to market.
Develop clear, differentiated positioning that makes new functionality feel obvious and compelling — connecting what we build to the outcomes that matter most to our customers and their clients.
Partner closely with creative teams to produce high-quality, high-impact campaign assets and launch materials that will stand out from the clutter
Enable Sales, Support, and Customer Success with the narratives and tools they need to confidently sell and grow adoption
Identify expansion opportunities and influence pricing and packaging decisions in partnership with Product, Finance, and Revenue teams
Be the connective tissue across Product, Marketing, Lifecycle, Sales, and Customer Success, ensuring alignment on priorities, narratives, and execution against shared business goals
Close the loop post-launch, using data and qualitative insight to refine positioning, accelerate adoption, and inform what comes next
Represent Boulevard externally at industry events and in thought leadership, reinforcing our position as a category leader