Product Marketing & GTM Lead

Pavago

2d • Remote

About The Position

At Pavago, one of our clients is hiring a Go-to-Market (GTM) Lead to own the launch strategy and execution for two upcoming B2B SaaS products. This is not a coordination role. You will be the first GTM hire, responsible for product launch execution, beta user acquisition, positioning & messaging, demand generation, outreach campaigns, and launch systems & playbooks. You’ll work directly with leadership and operate in a fast-moving startup environment where execution, iteration, and ownership matter more than hierarchy. This role is a strong fit for someone who thrives in ambiguity, loves building from zero, thinks strategically but executes hands-on, and has launched SaaS products before.

Requirements

• Proven experience as an early GTM hire (employee #1–5 preferred)
• Experience leading at least one successful SaaS product launch end-to-end
• 4–8 years of experience in product marketing, demand generation, growth marketing, or GTM strategy
• Strong copywriting and messaging ability
• Experience managing outreach, campaigns, and launch execution
• Experience building scalable systems and processes
• Thrive in startup environments with high ownership
• Highly execution-focused and move quickly
• Can operate independently without heavy structure
• Comfortable wearing multiple hats
• Think strategically but execute tactically
• Iterate fast based on feedback and data

Nice To Haves

• Experience in early-stage B2B SaaS startups
• Familiarity with product-led growth, beta testing programs, and founder-led marketing
• Experience with CRM systems, marketing automation, landing page builders, and email platforms
• Strong understanding of startup growth dynamics and GTM experimentation

Responsibilities

• Own the full GTM strategy and execution for Product A and Product B.
• Build launch plans including positioning, messaging, campaigns, distribution, and user acquisition.
• Personally execute initiatives instead of delegating them.
• Apply learnings from Product A to improve Product B launches.
• Identify and recruit beta users.
• Execute creative outreach strategies to engage early adopters.
• Build meaningful relationships with users and collect feedback.
• Drive early product adoption and engagement.
• Develop clear, compelling product positioning and craft messaging that communicates pain points, value propositions, and product differentiation.
• Ensure messaging resonates with target audiences and drives action.
• Build landing pages, email campaigns, user onboarding sequences, and launch materials.
• Support demand generation and early growth initiatives.
• Coordinate with stakeholders and partners to execute launches successfully.
• Document GTM learnings, launch systems, outreach workflows, and performance insights.
• Build repeatable GTM frameworks for future launches.
• Improve launch efficiency and scalability over time.
• Build and optimize launch plans.
• Refine positioning and messaging.
• Run outreach campaigns for beta users.
• Create landing pages and launch assets.
• Analyze user feedback and campaign performance.
• Coordinate with leadership and stakeholders.
• Document systems and improve launch processes.

Benefits

• Full-Time
• Remote
• Flexible working hours with overlap for U.S. business collaboration
• Direct collaboration with startup leadership
• Opportunity to shape multiple product launches
• Fast-moving, execution-driven startup environment
• Significant growth potential into Head of Growth, Product Marketing Lead, or GTM Director

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed