Senior Product Marketing Manager - GTM Lead, Education

Apple • Cupertino, CA

6d

About The Position

At Apple, we believe that all learners deserve experiences that spark curiosity, creativity, and confidence. Apple’s Worldwide Education Product Marketing team is seeking a talented and passionate marketer leader who shares our vision for education and believes in the transformational impact Apple products can have on students. Join us and play a vital role in shaping the future of education by designing solutions that help students make meaningful, lasting impacts in their communities and beyond.

Apple is seeking a strategic, visionary, and results-driven Senior Product Marketing Manager to define, develop, and lead comprehensive cross-functional, end-to-end go-to-market (GTM) efforts across K–12 and Higher Education institutions, government, educators, college students, and families. This critical role is responsible for unifying marketing efforts — including high-impact events, campaigns, and strategic go-to-market activations — across the worldwide education organization, ensuring initiatives are well-coordinated, visible, measured, understood, and aligned with broader company goals.

Requirements

• 12+ years of experience leading end-to-end go-to-market strategy development and execution across global markets, multiple channels and categories, event execution, or experiential marketing — preferably within the technology sector.
• Strong ability to work cross-functionally across a diverse set of worldwide teams and functions.
• Experience interpreting data and key analytics to define strategy and measure the impact of GTM campaigns and activities.
• Advanced executive-level presentation, communication, visual storytelling, organizational, and project management skills, with sharp attention to detail.
• Proven track record of managing complex projects, timelines, and vendor relationships involving executive-level stakeholders.
• Comfort working in a fast-paced environment with shifting priorities, multiple stakeholders, and varying levels of ambiguity.
• BS/BA in Marketing, Business, Communications, or related field.

Nice To Haves

• Deep curiosity in understanding customers and what drives them.
• Genuine passion for education and reaching global audiences.
• Familiarity with Apple’s ecosystem and its use in educational environments around the world.
• Deep understanding of education audiences and buyer journeys, along with the nuances of K–12 and Higher Education markets, including government.
• Proficient in developing Keynote presentations for executive communication and storytelling.
• 8+ years of experience with an MBA or advanced degree or 5+ years with a PhD in Marketing, Business, or Communications.

Responsibilities

• Define, develop, and lead comprehensive cross-functional, end-to-end go-to-market (GTM) efforts across K–12 and Higher Education institutions, government, educators, college students, and families.
• Unify marketing efforts — including high-impact events, campaigns, and strategic go-to-market activations — across the worldwide education organization.
• Ensure initiatives are well-coordinated, visible, measured, understood, and aligned with broader company goals.
• Drive alignment and shared visibility in highly ambiguous situations while independently identifying creative and innovative solutions.
• Interpret data and key analytics to define strategy and measure the impact of GTM campaigns and activities.
• Manage complex projects, timelines, and vendor relationships involving executive-level stakeholders.
• Maintain high quality, brand consistency, and a relentless focus on the customer experience.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior