Senior Product Manager, GTM Strategist

Cloudflare • Austin, TX

4h • Hybrid

About The Position

Cloudflare is seeking a Senior Product Manager, GTM Strategist to drive the go-to-market strategy for products focused on identifying and trusting Internet traffic. This role is part of the Product team and will function as a "first seller," owning product launches, content, and field enablement. The position requires deep technical understanding and customer interaction to shape product strategy and narrative. The ideal candidate will be responsible for building enablement materials, conducting customer calls, and amplifying the product story through engaging content.

Requirements

• Deep technical understanding to explain concepts like browser automation, headless browsers, credential-stuffing, TLS fingerprinting, JavaScript challenges, ML scoring, and the trade-offs between security, user experience, and privacy.
• Ability to reason about technical concepts even without specific knowledge of the company's stack.
• Experience in Product or Product Marketing with a desire for more customer interaction, technical depth, and ownership of field success.
• Experience selling or evangelizing technical products to customers.
• Ability to communicate complex ideas clearly to both practitioners and executives, in writing, on calls, or on stage.
• Proven ability to improve the skills of others through training, playbooks, or programs.
• Ability to focus deeply on specific areas to achieve excellence.
• Ability to build demos and comfortable with AI harnesses, Python, JavaScript, or Bash.

Nice To Haves

• Experience selling, marketing, or evangelizing bot management, anti-fraud, or application security.
• Familiarity with Cloudflare's broader platform (WAF, CDN, Zero Trust, Workers) and how Bot Management integrates.
• Hands-on experience deploying Bot Management, Turnstile, or similar solutions in production.
• A track record of establishing field enablement or subject-matter-expert programs from scratch.

Responsibilities

• Own the field's ability to win.
• Build enablement materials including training, playbooks, battlecards, demo environments, proof-of-concept guides, competitive intelligence, and certification.
• Train and enable the account team to lead conversations about agents, bots, attackers, or fraud.
• Join and drive real Customer calls to ensure enablement is grounded in practical application.
• Orchestrate a bench of field subject-matter experts to scale enablement efforts.
• Amplify the product story through engaging and interactive materials.
• Extend and evolve existing assets for field use and produce new material of similar caliber.

Benefits

• Medical/Rx Insurance
• Dental Insurance
• Vision Insurance
• Flexible Spending Accounts
• Commuter Spending Accounts
• Fertility & Family Forming Benefits
• On-demand mental health support and Employee Assistance Program
• Global Travel Medical Insurance
• Short and Long Term Disability Insurance
• Life & Accident Insurance
• 401(k) Retirement Savings Plan
• Employee Stock Participation Plan
• Flexible paid time off covering vacation and sick leave
• Leave programs, including parental, pregnancy health, medical, and bereavement leave
• Equity participation

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed