Product Marketing Manager, GTM

Owner.com

18h•$155,000 - $165,000•Remote

About The Position

Owner is seeking a Product Marketing Manager focused on Go-To-Market (GTM) strategy to connect product advancements with commercial success. This role is crucial for making product investments easier to sell, adopt, and more valuable to customers. The Product Marketing Manager will translate customer and market insights into effective positioning, proof points, enablement materials, adoption programs, and feedback to influence future product development. The primary goal is to drive stronger win rates, improve customer retention, enhance adoption, and empower frontline teams to clearly articulate the value of Owner's product. This is a fully remote position based in the United States or Canada.

Requirements

3+ years of experience in product marketing, go-to-market, sales enablement, customer marketing, or a closely related role in the technology sector.
A proven track record of improving commercial or customer outcomes, such as win rate, adoption, retention, expansion, or frontline effectiveness.
Experience in translating complex product capabilities into clear positioning and practical tools for customer-facing teams.
Strong customer and market judgment, with the ability to connect objections, competitive dynamics, customer needs, and churn/adoption signals to business strategy.
A systems mindset, capable of building repeatable workflows that scale and facilitate the right actions by teams.
Excellent writing and presentation skills, with the ability to create compelling value propositions and immediately useful frontline assets.
Comfort working cross-functionally with Product, Sales, Customer Success, Support, and Marketing teams.
An AI-forward approach, actively using AI to increase work speed and quality without compromising accuracy, judgment, or customer empathy.

Responsibilities

Build positioning, messaging, proof points, battlecards, talk tracks, objection handling, and customer stories to improve competitive win rates.
Partner with Sales, Customer Success, and Support to understand and improve their effectiveness in closing, onboarding, adopting, retaining, and expanding customers.
Identify adoption blockers and churn risks, and translate product capabilities into practical retention and expansion strategies.
Create scalable enablement systems and workflows to keep frontline teams updated efficiently.
Integrate win/loss insights, customer feedback, competitive intelligence, and adoption signals into Product and Marketing planning.
Define target audiences and key customer behaviors for priority capabilities, and develop GTM programs to influence these behaviors.
Collaborate with Product teams early in the development cycle to clarify customer problems, refine value propositions, and strengthen the GTM approach.
Strategically utilize launches, customer communications, in-product messaging, and other channels to achieve measurable customer or commercial outcomes.
Leverage AI to enhance the speed and quality of research, content creation, analysis, and enablement, while maintaining high standards for accuracy and judgment.