Senior Product Marketing Manager, Discipline Verticals

Macmillan • ,

3d • Remote

About The Position

The Senior Product Marketing Manager, Discipline Verticals are central figures within Macmillan Learning's marketing organization. This product marketing expert serves as the most trusted expert in developing go-to-market initiatives that reflect a deep understanding of market trends, customer needs, buyers, use cases, and differentiated positioning and messaging. The analytical and creative marketing strategist who will excel in this role demonstrates a track-record of creating and fostering scalable feedback loops that underscore a deep understanding of the needs of target audiences, ensures effective positioning and messaging, and delivers desired revenue and activation results.

This role reports directly to the Director of Product Marketing and is responsible for working closely with stakeholders in Product, Learning Science, Field Marketing, Performance Marketing, Brand Experience, and Discipline Strategy Teams to develop strategic plans that provide clear direction for go-to-market strategies for discipline-specific features and solutions, tactical marketing campaigns, communicate the value of products and features, provide a framework for sales strategies, and identify and champion platform strategies based on technology product marketing best practices to address current market and realities and product capabilities in the disciplines they represent. This role does not manages other employees.

Requirements

• Bachelor's Degree.
• Minimum of 2 years product marketing experience (any industry).
• Strong written and verbal communication skills including the ability to communicate effectively across departments and teams.
• Team oriented with a positive can-do attitude, experienced working in a cross functional role with highly distributed teams.
• Ability to analyze and synthesize data to identify and clearly articulate objectives and pathway(s) to implement new objectives.
• Ability to work independently and create goals and vision in ambiguous or new situations.
• Ability to quickly identify and respond to market trends.
• Technically savvy; able to quickly attain deep knowledge of our products, solutions, and industries.
• Strong presentation skills.

Nice To Haves

• 3-5 years technology product marketing, SAAS experience.
• Knowledge of PowerBI and Salesforce.
• Excellent communicator and cross-functional partner, great at building relationships.
• Experience with AI-supported marketing workflows, tools, and analytics.
• Product Marketing Alliance certification.
• Passion for staying on the cutting edge of emerging marketing technologies.

Responsibilities

• Develop and lead go-to-market strategies for Macmillan Learning's discipline-specific solutions.
• Synthesize market and product data to develop strategic marketing plans that inform marketing campaign activities to ensure discipline solutions meet company revenue and activation goals.
• Lead cross-functional go-to-market teams to inform product development roadmaps, position important new products, features, and capabilities to the market.
• Build key themes and stories to support product launches and releases.
• Understand and contribute to product and feature positioning and messaging to clearly differentiate Macmillan Learning's solutions in the discipline markets they cover.
• Synthesize market insights to create effectively segmented positioning, draft personas, and messaging that brings technical concepts to life through use cases and storytelling.
• Provide the product information and stories to inform campaign strategies, content marketing asset development, website strategies, webinars, and other demand-gen tactics.
• Personally develop key positioning and messaging documents, competitive analyses, sales enablement presentations, and data sheets.
• Be the central voice for market information from prospects and existing customers that provides clear direction on market segmentation, competitive landscape, differentiators, and opportunities.
• Create and foster scalable internal feedback loop to understand customer needs, inform product roadmap, ensure message efficacy, and deliver solutions to challenges uncovered.
• Provide feedback from market research and customer interactions to product management teams.
• Plan, execute, and synthesize appropriate market research in conjunction with Performance Marketing, LSR, and Product teams.
• Analyze the adopter-flows and recommend mechanisms for delivering frictionless buyer and onboarding processes and increase adoption and usage.
• Partners closely with Field Marketing, product team, and sales manager to create standardized sales tools, training, and insights that reinforce product value that excite existing customers and help win new business.
• Create and deliver impactful templates for sales presentations, sales battlecards, product positioning guides, product comparison guides, and competitive intelligence, that can be easily customized for specific disciplines while ensuring materials are aligned with marketing strategies and responsive to market needs.

Benefits

• Competitive pay and bonus plan
• Generous Health Benefits (Medical, Dental, Vision)
• Contributions to your 401k retirement account through Fidelity
• Generous paid time off, sick time, floating holidays, and paid holidays (Spring Reset Day , Juneteenth, Indigenous People's Day, Election Day, and more!)
• Employee Assistance Program, Education Assistance Program
• 100% employer-paid life and AD&D insurance
• And much more!

What This Job Offers

• Job Type: Full-time
• Career Level: Senior