Senior Product Marketing Manager, Buy-Side
About The Position
Ironclad is seeking a Senior Product Marketing Manager to define and grow its buy-side business. This role will shape Ironclad's go-to-market strategy for procurement, supply chain, sourcing, finance, and legal teams managing vendor agreements. The position involves translating customer needs, market dynamics, and product capabilities into clear positioning, compelling messaging, impactful launches, and effective sales enablement. This is a strategic, cross-functional role for an individual with strong product marketing fundamentals and subject matter expertise in procurement, sourcing, supply chain, buy-side contracting, or related enterprise workflows. The role reports to the Senior Director, Product Marketing, Buy-Side, and collaborates with Product, Sales, Customer Success, Demand Generation, Enablement, and Marketing teams to expand Ironclad's reach and clarify its value proposition to procurement and business stakeholders.
Requirements
- 6+ years of product marketing experience, preferably in B2B SaaS, enterprise software, procurement technology, CLM, legal technology, ERP, source-to-pay, supply chain, or workflow automation.
- Proven track record developing positioning, messaging, GTM strategies, product launches, and sales enablement for complex enterprise products.
- Experience working closely with Product Management and cross-functional teams to influence roadmap priorities and bring products to market.
- Strong familiarity with the enterprise procurement technology stack, including how procurement, sourcing, supplier management, ERP, source-to-pay, intake/orchestration, and contract management systems fit together.
- Experience marketing to multiple stakeholders in a complex buying committee, ideally including procurement, legal, finance, operations, IT, or executive buyers.
- Strong strategic thinking and the ability to turn ambiguous market problems into clear narratives, practical plans, and useful deliverables.
- Excellent writing and communication skills, with the ability to explain complex product and market concepts simply.
- Strong product marketing craft across positioning, messaging, launches, enablement, competitive intelligence, persona development, and market research.
- Ability to operate with incomplete information, form a point of view, and align stakeholders around a clear direction.
- Practical sales empathy: understanding that great strategy only matters if the field can use it.
Nice To Haves
- Direct experience in procurement, source-to-pay, supplier management, CLM, legal tech, contracting, or enterprise workflow automation.
- Experience marketing AI-powered products, contract intelligence, agentic workflows, or data-driven enterprise platforms.
- Familiarity with procurement platforms such as Coupa, SAP Ariba, Zip, Ivalua, JAGGAER, GEP, Oracle, or related systems.
- Experience building category narratives or helping a company expand into a new buying center.
Responsibilities
- Shape the buy-side narrative and GTM strategy.
- Develop messaging, positioning, launch plans, and core GTM materials for Ironclad’s buy-side solutions, focusing on procurement, sourcing, supplier management, and vendor contracting use cases.
- Translate Ironclad’s product capabilities into language that resonates with procurement and business audiences, connecting contract intelligence, AI, workflow, and post-signature visibility to customer value.
- Build buyer personas, use cases, ICP guidance, value propositions, and competitive narratives.
- Act as a voice of the market for procurement and buy-side contracting, bringing customer insights, competitive intelligence, analyst perspectives, and field feedback into roadmap and GTM discussions.
- Develop a strong point of view on procurement team challenges, including contract bottlenecks, third-party paper review, obligation management, renewal visibility, supplier risk, process compliance, and cross-functional collaboration.
- Clarify Ironclad's position within the broader procurement technology ecosystem.
- Build practical, high-impact enablement for Sales and Customer Success teams.
- Develop sales collateral such as pitch decks, one-pagers, talk tracks, battlecards, FAQs, persona guides, competitive positioning, and win-path materials.
- Support strategic customer and prospect conversations where product marketing or procurement domain expertise can help move opportunities forward.
Benefits
- Equity awards (new hire grant, opportunities for additional awards)
- Competitive health and wellness benefits
- Commitment to career growth and development
- 100% health coverage for employees (medical, dental, and vision)
- 75% coverage for dependents with buy-up plan options
- Market-leading leave policies, including gender-neutral parental leave and compassionate leave
- Family forming support through Maven
- Paid time off
- Monthly stipends for wellbeing, hybrid work, and (if applicable) cell phone use
- Mental health support through Modern Health, including therapy, coaching, and digital tools
- Pre-tax commuter benefits (US Employees)
- 401(k) plan with Fidelity with employer match (US Employees)
- Regular team events
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
