Senior Product Marketing Manager - AI Protect

Zscaler•San Jose, CA

15h•$171,500 - $235,000•Hybrid

About The Position

Enterprise security teams are navigating a two-front AI challenge: employees are adopting AI tools faster than security teams can track, creating data exposure risks and shadow AI sprawl — while adversaries are weaponizing AI to launch faster, harder-to-detect attacks. AI Protect is Zscaler's answer to both. As the Sr. PMM for AI Protect, you will own the go-to-market strategy, positioning, and field enablement for one of Zscaler's most strategically important and competitively active product lines — taking a sharp, differentiated story to market and equipping the global sales organization to win. This role is for someone who combines competitive sharpness with genuine customer obsession — someone who understands how security teams think, what keeps them up at night, and how to build the tools that give sellers an unfair advantage.

Requirements

5+ Years of Specialized Marketing Experience: Requires 5+ years of experience in product marketing, competitive intelligence, or technical marketing for enterprise security, cloud, or SaaS, paired with a BS/MS in a STEM, Marketing, or a related field.
Security & AI Domain Acumen: Broad familiarity with core enterprise security domains—including data security, cloud security, security operations, and threat detection—combined with a foundational understanding of AI/ML technologies to effectively position AI-driven solutions.
Contested Market Positioning: Proven ability to develop sharp, highly differentiated messaging and competitive positioning for B2B security products across technical and leadership buying personas in active, contested markets.
Impactful Sales Enablement: Demonstrated experience building robust sales enablement programs and field tools—such as battlecards, targeted sales plays, and persona-specific assets—that drive measurable field impact.
Elite Communication Skills: Exceptional written, verbal, and presentation skills that display absolute precision on the page and complete confidence on the stage.

Nice To Haves

Experience in marketing or competitive positioning for data security, CASB, SSE, or AI security — with familiarity across vendors such as Netskope, Palo Alto, CrowdStrike, or Microsoft
Familiarity with AI data security, AI aseet discovery, AI access security, or AI runtime security — and the ability to connect these capabilities to real security operations and data governance challenges
A track record of building field enablement content that sales teams actually use — sharp, credible, and built around how buyers think and buy

Responsibilities

Own Marketing Strategy and Execution: Drive positioning, messaging, and cross-functional launch execution for AI Protect; partner closely with Product Management to translate roadmap investments into compelling market narratives.
Develop Impactful Messaging: Create highly differentiated messaging across AI Protect’s core pillars: securing employee AI adoption (shadow AI, AI DLP, GenAI visibility) and defending against AI-powered threats (adversarial AI, AI-driven attacks).
Build Deep Persona Understanding: Establish a profound grasp of the multi-persona buying center—including Data Security owners, SecOps teams, Risk/Compliance officers, and CISOs—and develop tailored content for each.
Lead Competitive Intelligence: Monitor the competitive landscape, synthesize actionable insights, and actively enable the field to confidently differentiate Zscaler's offerings and win deals.
Drive Sales Enablement Programs: Build robust field tools—including battlecards, objection handlers, and targeted sales plays—that equip account teams to navigate complex buying cycles and accelerate revenue.