Senior Product Marketer (Aftermarket)

Valeo•Norfolk, VA

1d•Onsite

About The Position

Valeo is a global tech company focused on designing innovative solutions for reinventing mobility. As an automotive supplier, Valeo partners with automakers and new mobility actors worldwide, aiming to create greener and more secure mobility through intuitive driving and reduced CO2 emissions. This role is within Valeo's automotive aftermarket division, focusing on revolutionizing customer relations via digital solutions. As a Senior Product Marketer (Aftermarket), you will be instrumental in defining pricing and profitability, guiding communication strategies, developing and implementing market campaigns, and supporting the sales team in customer development and product introductions. You will also guide needs for training and other services related to product lines, participate in development and release projects, and conduct structural market analysis. This role involves coordinating and monitoring corrective action plans, visiting clients, providing product-technical support, contributing marketing input for demand planning, and acting within project teams. You will develop business cases with data, request and approve product modifications, and act as a buyer for the respective line, negotiating purchase prices and contracts.

Requirements

Bachelor's Degree in Business, administration, engineering, trade, marketing, or other related fields.
Spanish language proficiency.
Experience in the aftermarket.
Experience in the auto parts channel/industry.

Nice To Haves

Knowledge of automotive wiper product lines.
Knowledge of market trends in the automotive aftermarket.
Knowledge of aftermarket distribution channels.

Responsibilities

Definition, adjustments, and evaluation of impacts in cost and sales prices for pricing and profitability.
Guiding communication, developing and implementing market campaigns, incentive actions, and monitoring results for promotion.
Supporting the sales team with new customer development, product introduction, offer evaluation, and existing customer account development for place.
Guiding needs in terms of training and other services according to the product line for services.
Participating in development and release projects.
Championing structural market analysis for products and services.
Contributing to the implementation of the distribution strategy.
Being responsible for promotion, communication services, and sales animation activities related to product lines.
Day-to-day coordination and monitoring of monthly corrective action plans based on monthly results and follow-up with sales.
Visiting clients and prospects on a regular basis, sometimes independently.
Providing support for product-technical questions to customers and customer service.
Providing marketing input for the respective perimeter to the monthly demand planning exercise.
Acting in project teams according to respective actions in project planning.
Developing and supporting business cases with data, including market knowledge, sales targets, deadlines, GM targets, volume, and other marketplace factors.
Requesting and approving product modifications with respective suppliers to align products with market needs.
Acting as the buyer for the respective line of activity, responsible for negotiating purchase prices of new items and/or reviewing contracts to meet Market and Division needs.