Senior Product Manager

VB Spine, LLC•San Diego, CA

13d•$115,000 - $135,000

About The Position

The Senior Product Manager leads product strategies and portfolio initiatives that support surgeons and improve patient care. The role translates customer, market, clinical, competitive, and business insights into product strategies, positioning, segmentation, value propositions, development priorities, marketing plans, sales approaches, and evidence-generation strategies. It works closely with Marketing, Sales, Clinical, Research and Development, Sales Education, physicians, key opinion leaders, and other internal and external stakeholders. The position oversees product and portfolio planning throughout the lifecycle, including launches, forecasting, pricing, budgeting, performance measurement, and portfolio rationalization. It also develops training strategies and materials, evaluates customer satisfaction and business results, and recommends improvements and growth opportunities. The Senior Product Manager is expected to influence cross-functional teams, build relationships, mentor colleagues, and deliver high-quality results in a fast-paced, collaborative environment.

Requirements

Bachelor’s degree in marketing, business, or a related discipline.
At least 6 years of professional experience.
Excellent presentation, interpersonal, written, and verbal communication skills.
Strong analytical, strategic-thinking, and problem-solving abilities.
Financial acumen and ability to lead budgets, forecasts, pricing decisions, and business cases.
Ability to manage multiple complex projects and meet established timelines.
Ability to influence and persuade stakeholders without direct organizational authority.
Ability to understand and work within complex, cross-divisional procedures and policies.
Proficiency with Microsoft Excel, Word, and PowerPoint.
Ability to translate complex customer, market, clinical, and business information into clear strategies and actionable recommendations.
Ability to develop productive relationships with Sales, regional leadership, physicians, KOLs, and cross-functional partners.
Ability to thrive in a fast-paced, collaborative, and evolving environment.
Ability to occasionally exert up to 50 pounds of force and frequently or continuously exert up to 20 pounds of force to move objects.
Ability to coordinate eye, hand, and foot movement and grasp objects by hand.
Ability to meet cognitive demands involving visual and auditory discrimination, reading comprehension, memory, and information retention.
Ability to exercise discretion and independence when applying professional expertise.
Ability to manage time, multiple projects, stress, and conflict effectively.
Ability to complete assignments with minimal supervision, prioritize responsibilities, and maintain detailed and confidential records.
Ability to communicate and present effectively to large groups.
Unwavering ethics and integrity in a competitive and demanding work environment.

Nice To Haves

Advanced degree or MBA.
At least 3 years of medical device, marketing, or sales experience.
Spine experience.

Responsibilities

Gather, analyze, and distribute competitive intelligence on market trends, product features, quality, parity, and differentiation.
Build and maintain relationships with key opinion leaders, physicians, customers, industry thought leaders, organizations, and internal stakeholders.
Identify expressed and unmet customer needs and translate customer insights into product strategies, positioning, segmentation, value propositions, and development priorities.
Create strategic plans, annual marketing plans, launch plans, business reviews, proposals, and recommendations.
Translate marketing strategies into measurable activities supporting business goals, customer acquisition, and retention.
Lead needs-based customer segmentation and validate segmentation variables against customer behavior and portfolio initiatives.
Lead value-proposition and positioning initiatives incorporating customer beliefs, desired behaviors, competitive dynamics, clinical evidence, economic value, and supporting proof points.
Develop target audience profiles and positioning statements to guide marketing strategies, sales tactics, and customer prioritization.
Partner with commercial teams to identify target customers and prioritize market opportunities; develop complementary value propositions across related products and portfolios.
Lead evidence-generation strategies and develop plans to communicate and distribute clinical evidence through existing and new KOL relationships.
Analyze market trends, competitive dynamics, sales and business data, and potential sources of growth to recommend strategic focus areas and identify risks and opportunities.
Evaluate resources and effort required to pursue customer groups and market opportunities.
Develop sales strategies, tools, communication plans, and channel approaches for products, markets, and customer segments.
Use clinical and technical product knowledge to educate Sales and develop compelling selling messages.
Collaborate with Sales Education to set training strategies, objectives, materials, tools, and resources; evaluate feedback and improve training effectiveness.
Develop volume forecasts based on market conditions, sales activity, product trials, risks, uncertainties, and business assumptions; identify and help resolve potential business challenges.
Lead product lifecycle management and portfolio-rationalization activities, anticipating product obsolescence.
Analyze market-pricing data and develop pricing strategies aligned with brand positioning, customer value, and marketing objectives; evaluate approaches such as bundling, capitation, and risk-based strategies.
Partner with Marketing Communications to define communication objectives and select appropriate channels and tools.
Establish KPIs, milestones, and success criteria; conduct post-launch analyses and apply lessons learned to future plans.
Develop improvement goals and actionable plans; analyze customer-satisfaction data and engagement trends for strategic planning.
Create consistent methods for tracking and reporting KPIs, customer engagement, and business performance.
Forecast resource needs and lead budgeting activities, including inputs, reporting requirements, and variance analysis.
Develop project charters, capital expenditure requests, and business-case financial models as applicable.
Collaborate with and influence cross-functional teams to strengthen partnerships and achieve business objectives.
Maintain accountability for high-quality results, business priorities, energy, and integrity.
Mentor, develop, and inspire colleagues and serve as a strategic resource across the organization.