Senior Product Manager, Advertising – Supply Integrations

Roku • San Jose, CA

7h • $167,300 - $307,600 • Hybrid

About The Position

Roku is seeking a Senior Product Manager to lead supply integrations within its advertising product organization. The role owns the end-to-end onboarding of publisher partners into Roku's ecosystem, standardizing and streamlining integrations while addressing each partner's needs. It also involves enriching inbound ad requests with effective signals through internal systems and external partnerships, and developing the programmatic exchange that powers Roku's advertising platform. The position drives experimentation and optimization across pricing, routing, and supply-demand elasticity for inventory segments, while working with leading ad technology companies and publisher partners.

The Senior Product Manager will build and refine partner integrations and exchange capabilities, develop privacy-safe and regulatory-aware controls, and use data and experimentation to improve outcomes such as fill rate, CPM, latency, revenue, and user experience. The role collaborates closely with engineering, data science, sales, partnerships, operations, publisher teams, and executive stakeholders. Roku generally works in the office Monday through Thursday, with Fridays generally flexible for remote work, except where a role or assigned office requires five days of attendance.

Requirements

• At least 4 years of product management experience, including at least 2 years at an RTB-enabled ad technology company, such as a large publisher operating a scaled exchange, SSP, or DSP.
• Experience working at a CTV publisher or CTV platform in platform or publisher integrations.
• Technical educational background.
• Understanding of RTB and exchange dynamics.
• Understanding of advertiser and agency dynamics and how different parties work with DSPs, SSPs, and publishers.
• Statistics and data analysis skills.
• Proven ability to work cross-functionally with engineering, data science, sales, partnerships, and executive stakeholders.
• Strong written and verbal communication skills, including the ability to explain complex technical concepts to technical and non-technical audiences.
• Strategic thinking and strong execution skills, with the ability to see the big picture and engage in details to drive results.

Responsibilities

• Partner with internal publisher and operations teams and external publisher partners to identify efficient and innovative ways to bring inventory into Roku's ecosystem.
• Shape how ad innovations, including interactive ads, pause ads, and native formats, extend to publisher partners.
• Analyze publisher signals that monetize effectively and collaborate with partners to provide or enhance those signals using internal systems and external partnerships.
• Build metrics that communicate partner success and ensure appropriate outcomes are measured.
• Develop a long-term partner roadmap aligned with company objectives and informed by partner success and roadmaps.
• Collaborate with colleagues to understand and improve how the exchange handles and optimizes impressions.
• Enhance privacy-safe, regulatory-aware controls related to consent, privacy signals, opt-in/opt-out, and sensitive ad categories.
• Own execution of pricing and routing experiments, measuring impact on fill rate, CPM, latency, revenue, and user experience.
• Model and forecast supply-demand elasticity by inventory segment, including device type, content genre, daypart, and geography, to inform pricing and packaging strategy.
• Track programmatic and CTV ecosystem shifts, including SSP consolidation, curation, supply path optimization trends, and privacy-driven identity changes, and adapt algorithms accordingly.
• Work directly with industry groups such as the IAB Tech Lab to understand supply partner operations and ways to collaborate efficiently.
• Define product requirements, user stories, and acceptance criteria for complex technical features.
• Work with engineering teams to balance technical feasibility and business impact.
• Analyze feature performance using data, customer feedback, and market trends to inform iterative improvements.
• Communicate product strategy, roadmap, and progress to executive leadership and cross-functional stakeholders.

Benefits

• Health insurance, including medical, dental, and vision options, depending on location and role.
• Equity awards.
• Life insurance.
• Disability benefits.
• Parental leave.
• Wellness benefits, including access to mental health and financial wellness support and resources.
• Paid time off in accordance with local leave policies and personal needs.
• Commuter benefits, where available.
• Retirement options, including 401(k) or pension, depending on location.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed