Senior Product Manager, Advertising – Supply Integrations

Roku • Boston, MA

7h • $177,500 - $218,300 • Hybrid

About The Position

Roku is seeking a Senior Product Manager to lead supply integrations within its advertising product organization. The role owns the end-to-end onboarding of publisher partners into Roku's ecosystem, standardizing and streamlining integrations while accommodating partner-specific requirements. It also focuses on enriching inbound ad requests with effective signals through internal systems and external partnerships.

The Senior Product Manager will collaborate with engineering, data science, sales, partnerships, and executive stakeholders to build and refine Roku's programmatic exchange. The role drives experimentation and optimization across pricing, routing, and supply-demand elasticity for inventory segments. It offers an opportunity to shape Roku's relationships with the advertising ecosystem, work with ad technology companies, and build for a real-time exchange serving installed hardware in more than 100 million households.

Requirements

• At least 4 years of product management experience, including at least 2 years at an RTB-enabled ad technology company, such as a large publisher operating a scaled exchange, SSP, or DSP.
• Understanding of RTB and exchange dynamics.
• Understanding of advertiser and agency dynamics and how different parties work with DSPs, SSPs, and publishers.
• Statistics and data analysis skills.
• Proven ability to work cross-functionally with engineering, data science, sales, partnerships, and executive stakeholders.
• Strong written and verbal communication skills, including the ability to explain complex technical concepts to technical and non-technical audiences.
• Strategic thinking and strong execution skills, including the ability to see the big picture and engage in details to drive results.

Nice To Haves

• Experience working at a CTV publisher or CTV platform in platform or publisher integrations.
• Technical educational background.

Responsibilities

• Work with internal publisher and operations teams and external publisher partners to identify efficient and innovative ways to bring inventory into Roku's ecosystem.
• Shape how ad innovations such as interactive ads, pause ads, and native formats extend to publisher partners.
• Analyze publisher signals that monetize effectively and collaborate with partners to provide or enhance those signals using internal systems and external partnerships.
• Build metrics that communicate partner success and ensure appropriate outcomes are measured.
• Develop a long-term partner roadmap aligned with company objectives and informed by partner success and roadmaps.
• Collaborate with colleagues to understand and improve how the exchange handles and optimizes impressions.
• Enhance privacy-safe, regulatory-aware controls related to consent, privacy signals, opt-in/out, and sensitive ad categories.
• Own experimentation for pricing and routing changes, measuring impact on fill rate, CPM, latency, revenue, and user experience.
• Model and forecast supply-demand elasticity by inventory segment, including device type, content genre, daypart, and geography, to inform pricing and packaging strategy.
• Monitor programmatic and CTV ecosystem shifts, including SSP consolidation, curation, supply path optimization, and privacy-driven identity changes, and adapt algorithms accordingly.
• Work directly with industry groups such as the IAB Tech Lab to understand supply partner operations and improve collaboration.
• Define product requirements, user stories, and acceptance criteria for complex technical features.
• Work with engineering teams to balance technical feasibility and business impact.
• Analyze feature performance using data, customer feedback, and market trends to guide iterative improvements.
• Communicate product strategy, roadmap, and progress to executive leadership and cross-functional stakeholders.

Benefits

• Health insurance
• Equity awards
• Life insurance
• Disability benefits
• Parental leave
• Wellness benefits
• Paid time off
• Mental health and financial wellness support and resources
• Medical, dental, and vision coverage may be available depending on location and role.
• Commuter and retirement options, including 401(k) or pension, may be available depending on location and role.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed