Senior Product Manager - TELUS Small and Medium Business Team

TELUS • Toronto, ON

10d

About The Position

The TELUS Small and Medium Business team is an entrepreneurial group focused on supporting a significant growth segment for TELUS by delivering solutions that drive customer success and business growth. This role is for a Senior Product Marketing Manager who will act as the strategic architect of the product narrative, ensuring innovative builds align with the evolving needs of SMB customers. The manager will have the autonomy to drive strategy, translate complex product capabilities into compelling value propositions for SMB customers, and enable sales channels to succeed while managing various stakeholder priorities. As a senior team member, this individual will collaborate closely with a Product Marketing Manager to ensure consistent execution and continuous improvement across the product portfolio. The Senior Product Marketing Manager will own the end-to-end Product Marketing Management (PMM) function for a portfolio including Mobility, Security, and other products, defining their positioning, launch, and differentiation in a competitive market.

Requirements

• 7+ years of experience in product marketing, go-to-market strategy, or a related B2B marketing role, with a proven track record of owning and executing successful product launches end-to-end
• Proven ability to manage cross-functional relationships and lead without authority
• Excellent written and verbal communication skills; you can simplify complexity, craft a clear narrative, and adapt your message for different audiences
• Strong analytical skills with experience using customer and data insights to guide decisions and strategy
• Hands-on experience using AI tools to boost productivity and improve work outcomes such as content generation, competitive analysis, or campaign optimization
• A bias towards action and comfort operating in a fast-paced environment

Nice To Haves

• Experience in fintech, SaaS, e-commerce or other high-growth industries. We value diverse perspectives from outside telecom (telecommunications experience is a bonus, not a requirement)
• Familiarity with SMB or enterprise sales motions and channel marketing
• Bilingualism (English and French) is a nice bonus
• Bachelor's Degree in Marketing, Business, or a related field

Responsibilities

• Lead go-to-market strategy and execution: Own the cross-functional planning and execution of product launches across the SMB portfolio, from early-stage strategy through sales enablement and post-launch measurement
• Shape how our products are positioned and talked about: Craft clear, compelling, and differentiated value propositions for each product in the portfolio, tailored to SMB buyer personas and sales channels. Translate technical features into customer-centric benefits and ensure messaging consistency across all touchpoints
• Drive market and customer intelligence: Conduct ongoing competitive analysis, buyer research, and industry trend monitoring to surface actionable insights. Become the internal expert on SMB buyer behaviour, competitive dynamics, and market opportunities, and share those learnings across the organization
• Act as an AI-native marketer: Use AI tools and platforms to automate key workflows, accelerate content development, perform competitive intelligence analysis and improve time-to-quality delivery across GTM operations

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed
• Number of Employees: 5,001-10,000 employees