Senior Product Manager - Trade Dimensions

NielsenIQ

10h

About The Position

NIQ is seeking an experienced, outcome-oriented Senior Product Manager to lead the Trade Dimensions product line: retail store and business establishment reference data that underpins NIQ’s Store Intelligence portfolio. The role translates customer and business needs into a product roadmap and prioritized requirements, contributes to Store Intelligence strategy, and partners with engineering, data science, operations, commercial, and market teams to deliver trusted, scalable data products. The Senior Product Manager owns the vision and strategy for Trade Dimensions, aligned with company goals, customer needs, market trends, and NIQ’s retail intelligence portfolio. The role oversees the end-to-end lifecycle of assigned products and capabilities, from discovery and business case through data sourcing, requirements, delivery, launch, adoption, and ongoing optimization. It also leads cross-functional product squads through influence, uses AI, automation, data, and analytics to improve products and decisions, and communicates priorities, trade-offs, plans, risks, and results to stakeholders.

Requirements

At least 7 years of product management experience, including ownership of complex data, analytics, reference data, or platform products.
Demonstrated experience with retail location, store reference, or business establishment data, including sourcing, taxonomies, hierarchies, metadata, harmonization, quality, refresh processes, and client delivery use cases.
Proven ability to lead through influence, align diverse stakeholders, manage trade-offs, and guide cross-functional teams in a dynamic, fast-paced environment.
Strong understanding of data products, APIs, analytics, entity resolution, geospatial data, AI and data science (including Gen AI for entity discovery and enrichment), software development processes, and relevant NIQ platforms and operational workflows.
Ability to think strategically, analyze market trends, and translate insights into actionable product plans.
Excellent communication and presentation skills, including the ability to convey complex concepts to technical and non-technical stakeholders.
Demonstrated commitment to understanding stated and unstated customer needs and delivering solutions that exceed expectations.

Responsibilities

Own the vision and strategy for the Trade Dimensions product line, aligned with company goals, customer needs, market trends, and NIQ’s broader retail intelligence portfolio.
Contribute to the Store Intelligence product vision and strategy set by the Product Director.
Ensure Trade Dimensions delivers differentiated value to customers and provides a reliable foundation for NIQ’s Store Intelligence analytical products.
Define and communicate the Trade Dimensions roadmap in alignment with the Store Intelligence roadmap, balancing market expansion, data coverage and quality, platform modernization, client commitments, and commercial growth.
Lead cross-functional product squads in partnership with data scientists, engineers, designers, operations, and commercial teams.
Provide product leadership, coaching, and subject-matter guidance to colleagues and delivery partners, and contribute to improving product management practices.
Analyze retail, location intelligence, and competitive data markets to identify client needs, portfolio gaps, growth opportunities, and emerging use cases.
Engage with customers, market teams, sales, and delivery stakeholders to understand data usage, gather feedback, and translate insights into product improvements and offerings.
Own the end-to-end lifecycle for assigned Trade Dimensions products and capabilities, from discovery and business case through sourcing, requirements, delivery, launch, adoption, and optimization.
Maintain and prioritize the product backlog; define requirements and acceptance criteria for coverage, taxonomy, attributes, quality, refresh cycles, and delivery.
Partner with engineering and operations to deliver reliable capabilities on time.
Use AI, automation, data, and analytics to improve retail entity discovery, classification, matching, enrichment, quality monitoring, and product decision-making.
Establish and monitor KPIs including market and channel coverage, completeness, accuracy, freshness, delivery reliability, adoption, revenue, and customer satisfaction.
Communicate product priorities, trade-offs, plans, risks, and results to internal stakeholders, senior leadership, and external partners.
Collaborate with sales, marketing, market teams, and client delivery to shape packaging and positioning, support go-to-market plans, and enable successful launches and adoption.