(USA) Senior Product Manager - AdTech

Walmart•San Francisco, NY

About The Position

VIZIO's Ad Tech Product team is seeking an experienced Senior Product Manager to lead the strategy, development, and growth of audience and performance solutions. The role focuses on building products for a next-generation audience platform powered by VIZIO's first-party data, helping advertisers identify, reach, and engage audiences while delivering measurable outcomes. The position calls for experience in audience segmentation, targeting, machine-learning-powered solutions, and the advertising technology ecosystem, along with the ability to define strategy, lead cross-functional execution, and validate ideas through prototypes and MVPs. The team works across data, technology, and advertising to develop products and platforms that help advertisers use VIZIO's data assets for targeting, performance, and measurement. The Senior Product Manager will influence product strategy, lead roadmap execution, and identify opportunities to deliver value to advertisers and internal stakeholders. The team emphasizes data-driven decision-making, stakeholder collaboration, and product lifecycle management in advertising technology and AI product strategy.

Requirements

Proven experience defining product strategy and delivering successful technology products.
Strong understanding of data platforms, audience products, analytics, and advertising technology.
Experience evaluating opportunities, testing hypotheses, and using market feedback to guide product investments.
Strong analytical, problem-solving, and prioritization skills.
Ability to balance strategic thinking with hands-on execution.
Excellent communication, collaboration, and stakeholder management skills.
Experience working in Agile environments and iterative product development.
Bachelor’s degree in computer science, engineering, or a related area and 5 years’ experience in product management; alternatively, 7 years’ experience in product management or a related area.

Nice To Haves

Master’s degree in Computer Science, Engineering, Business Administration, or a related area and 4 years’ experience as a product manager, ideally working on consumer-facing, large-scale, highly complex B2B/C products.
Background in creating inclusive digital experiences, including knowledge of WCAG 2.2 AA standards, assistive technologies, and integrating digital accessibility.
Knowledge of accessibility best practices.

Responsibilities

Define and execute the vision, strategy, and roadmap for advertising audience and optimization products.
Prioritize product investments based on customer needs, business impact, and market opportunities.
Develop solutions for audience segmentation, modeled audiences, identity, and intelligent targeting.
Validate product concepts through prototypes, proofs of concept, and MVPs before significant engineering investment.
Partner with Engineering, Data Science, Analytics, Sales, and Operations teams to bring products from concept to launch.
Drive adoption, measurement, and ongoing optimization of product performance.
Communicate product strategy, priorities, and outcomes to stakeholders across the organization.
Monitor industry trends and emerging technologies to identify opportunities for innovation and differentiation.

Benefits

Medical, vision, and dental coverage.
401(k).
Stock purchase.
Company-paid life insurance.
Paid time off, including sick leave, parental leave, family care leave, bereavement, jury duty, and voting leave.
Short-term and long-term disability.
Company discounts.
Military Leave Pay.
Adoption and surrogacy expense reimbursement.
PTO and/or PPTO that may be used for vacation, sick leave, holidays, or other purposes.
Walmart-paid education benefit program, Live Better U, covering tuition, books, and fees for eligible programs.
Annual or quarterly performance bonuses.
Stock may be included as additional compensation for certain positions.