(USA) Senior Product Manager - AdTech
About The Position
VIZIO's Ad Tech Product team is seeking an experienced Senior Product Manager to lead the strategy, development, and growth of its audience and performance solutions. The role focuses on building products for a next-generation audience platform powered by VIZIO's first-party data, helping advertisers identify, reach, and engage audiences while delivering measurable outcomes. The Senior Product Manager will influence product strategy, lead roadmap execution, and identify opportunities to deliver value to advertisers and internal stakeholders. The team works at the intersection of data, technology, and advertising, emphasizing data-driven decisions, collaboration, and product lifecycle management. The position involves defining long-term strategy while also validating ideas through prototypes and MVPs, and collaborating across teams to develop, launch, measure, and optimize advertising technology products.
Requirements
- Proven experience defining product strategy and delivering successful technology products.
- Strong understanding of data platforms, audience products, analytics, and advertising technology.
- Experience evaluating opportunities, testing hypotheses, and using market feedback to guide product investments.
- Strong analytical, problem-solving, and prioritization skills.
- Ability to balance strategic thinking with hands-on execution.
- Excellent communication, collaboration, and stakeholder management skills.
- Experience working in Agile environments and iterative product development.
- Bachelor’s degree in computer science, engineering, or a related area and 5 years of product management experience; or 7 years of experience in product management or a related area.
Nice To Haves
- Master’s degree in Computer Science, Engineering, Business Administration, or a related area and 4 years of product manager experience, ideally on consumer-facing, large-scale, highly complex B2B/C products.
- Background in creating inclusive digital experiences, including knowledge of WCAG 2.2 AA standards, assistive technologies, and digital accessibility best practices.
Responsibilities
- Define and execute the vision, strategy, and roadmap for advertising audience and optimization products.
- Prioritize product investments based on customer needs, business impact, and market opportunities.
- Develop solutions for audience segmentation, modeled audiences, identity, and intelligent targeting.
- Validate product concepts through prototypes, proofs of concept, and MVPs before significant engineering investment.
- Partner with Engineering, Data Science, Analytics, Sales, and Operations to take products from concept to launch.
- Drive adoption, measurement, and ongoing optimization of product performance.
- Communicate product strategy, priorities, and outcomes to stakeholders across the organization.
- Monitor industry trends and emerging technologies to identify opportunities for innovation and differentiation.
Benefits
- Medical, vision, and dental coverage.
- 401(k), stock purchase plan, and company-paid life insurance.
- Paid time off, including sick leave, parental leave, family care leave, bereavement leave, jury duty leave, and voting leave.
- Short-term and long-term disability.
- Company discounts.
- Military Leave Pay.
- Adoption and surrogacy expense reimbursement.
- PTO and/or PPTO for vacation, sick leave, holidays, or other purposes.
- Walmart-paid Live Better U education benefit, including tuition, books, and fees for eligible programs.
- Annual or quarterly performance bonuses.
- Stock may be included as additional compensation for certain positions.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
