Sr. Product Manager, EG Advertising - Travel Supply Campaigns

Expedia•Chicago, WA

1d•$161,000 - $261,500

About The Position

Expedia Group Advertising (EGA) helps travel advertisers connect with travelers across Expedia Group brands and partner channels. The Senior Product Manager will shape how travel-supply advertisers—including individual brands and multi-partner Co-Ops—bring lodging, air, and car inventory into relevant advertising experiences. The role focuses on campaigns informed by travelers’ destination, route, or pickup-location intent, using dynamic ads to connect available partner supply with shopping moments beyond sponsored listings. The position defines how supply campaigns are planned, configured, delivered, and measured, including partner participation, supply data, creative, post-click journeys, and reporting. For Co-Op, the role will simplify the multi-participant model, enable partner self-service enrollment, and establish a scalable foundation for broader campaign planning and management. It will advance intent-matched campaigns that merchandise relevant properties, routes, and rental options, helping advertisers understand the booking activity campaigns generate. The work will build a reusable foundation across native and IAB display and reduce dependence on manually configured market-by-market campaigns. The role partners closely with product, engineering, analytics, machine learning, commercial, and advertising operations teams to connect advertiser and enterprise partner needs with platform capabilities, operating models, and measurable outcomes. It also leads cross-functional work to develop guided, objective-led campaign experiences within an agentic AI workflow and safely integrate AI/ML-enabled solutions that improve campaign outcomes.

Requirements

At least 6 years of experience with a master’s degree, or 8 years with a bachelor’s degree, or equivalent professional experience.
Experience leading product strategy and delivery from customer discovery through launch and iteration in digital advertising, ad technology, commerce, marketplaces, or another multi-sided platform business.
Experience owning products or capabilities spanning complex, multi-party workflows, including self-service experiences, campaign planning or management, partner onboarding, or workflow automation.
Knowledge of advertising formats, targeting, measurement, attribution, campaign reporting, or performance optimization, and ability to connect partner needs to measurable business outcomes.
Experience leading cross-functional product work across engineering, design, data, and operational or commercial teams, including alignment on scope, dependencies, decisions, and priorities.

Nice To Haves

Experience applying experimentation, advanced analytics, or machine learning to improve targeting, optimization, forecasting, personalization, or advertising effectiveness.
Experience scaling campaign products across multiple business verticals, supply types, or advertising channels while balancing advertiser value, shopper relevance, performance, and operational feasibility.
Demonstrated success simplifying complex enrollment, campaign configuration, optimization, and reporting workflows into clear, scalable self-service experiences.
Strong use of qualitative research, product analytics, experimentation, and performance metrics to guide prioritization and evaluate product results.
Experience shaping agentic AI or AI/ML-enabled product experiences that guide users through complex campaign planning and execution, with a focus on measurable performance improvement.

Responsibilities

Define and execute product strategy for travel-supply advertising campaigns, translating partner needs into scalable product outcomes.
Own the strategy and roadmap for Expedia Group Advertising’s Co-Op channel, developing a coordinated, end-to-end campaign experience across lodging, air, and car.
Translate advertiser, seller, partner, and internal needs into value propositions, priority use cases, scalable capabilities, and product decisions that reduce participation barriers.
Simplify the campaign lifecycle from planning and enrollment through configuration, creative and supply selection, launch, optimization, and reporting, including partner self-service enrollment.
Build guided, objective-led campaign configuration and creation experiences within an agentic AI workflow, while safely integrating and operating AI/ML-enabled solutions to improve campaign outcomes.
Lead cross-functional delivery across product, engineering, design, analytics, machine learning, commercial, sales, advertising operations, campaign planning, advertiser portal, ad-serving, and reporting teams.
Define measurable outcomes and use customer research, product analytics, experimentation, and performance data to improve traveler relevance, advertiser value, conversion performance, scalability, and commercial feasibility.