About The Position
Perch helps Canadians make smarter mortgage decisions. We're a digital mortgage platform with a nationally licensed brokerage, our own private mortgage fund, and a growing product team that ships fast. Now we're expanding our growth engine, and we're looking for a Product Manager to lead it. You’ll own the surfaces of Perch that reach into the outside world: partner integrations and APIs, CRM tooling, realtor and partner portals, and the client-facing experiences that connect to them. These are the products that identify and convert qualified clients, create deep, sticky partner relationships, and compound our growth engine over time. In this role you'll scope, prioritize, ship, and measure, working closely with engineering, design, and partners. You'll bring your growth instincts to the work, identifying where the acquisition, conversion, and retention levers are and the judgment to prioritize them. You'll ship with AI, using it to prototype ideas, synthesize research, and automate workflows.
Requirements
- Living and eligible to work in Canada
- 5–8+ years as a Product Manager with a track record of owning a roadmap, writing requirements, and shipping with engineering teams. You've been the accountable PM on meaningful product surfaces, not just a contributor.
- Technical fluency. You read API documentation comfortably, understand data models, evaluate platforms, and manage system integrations. You bridge business requirements and engineering implementation without losing either side.
- Experimentation discipline. You're fluent in analytics and hypothesis-driven decision-making. You've run tests, optimized funnels, and can point to measurable outcomes you drove.
- Vendor and stakeholder management. You've managed external vendors, contractors, or agency relationships and held them accountable. You know how to scope work, evaluate proposals, and run a procurement process.
- Strong communication. Excellent writing, clear prioritization, and the ability to bring structure to ambiguity across cross-functional teams.
- Legally eligible to work in Canada and available during North American business hours.
Nice To Haves
- Familiarity with Intercom, Segment, Mixpanel, or similar lifecycle and analytics platforms.
- Experience leading a website build or migration (Webflow, headless CMS, or similar).
- Understanding of SEO, content marketing, or social distribution, even if you weren't the one doing it day-to-day.
- Startup or scale-up experience where you balanced strategic thinking with hands-on execution.
- Exposure to agentic search, AI-driven discovery, or emerging distribution channels.
Responsibilities
- Drive the roadmap for Perch's partner integrations and portals and the API surface that powers them. You'll sit close to partners, understand how their business runs, and build the primitives that let them embed Perch deeply into their workflows.
- Own and identify client experiences that sit at the top of the funnel, including landing pages, high conversion tools and lending powered experiences and the in-product touchpoints that shape first impressions. You’ll optimize the acquisition journey, not just the first click.
- Own Perch's client lifecycle messaging and CRM infrastructure. On the product side, you'll design and improve the transactional messaging pipeline, building segmented automation flows across audiences and journey stages, integrating them with product events, and iterating based on performance. On the business side, you'll equip sales and partnerships with the CRM tooling, event workflows, and outreach infrastructure they need to open new relationships and deepen existing ones.
- Run disciplined experiments in acquisition, conversion, and distribution. Clear hypotheses, defined success metrics, kill criteria. Scale what works, cut what doesn't. This includes emerging surfaces like AI-driven discovery and agentic search, where getting Perch in front of the next generation of homebuyers is an open problem were solving.
Benefits
- Fully remote, flexible hours.
- You'd be one of the first members of a new team, with real influence over how it takes shape.
- Mentorship from Senior Product Experts and Industry Leaders who are invested in your growth.
- The work matters: you're helping Canadians navigate one of the biggest financial decisions of their lives.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
