Senior Product Manager, Mobile Growth and Engagement

General Motors•Austin, TX

1d•Hybrid

About The Position

At General Motors, our product teams are redefining mobility. Through a human-centered design process, we create vehicles and experiences that are designed not just to be seen, but to be felt. We’re turning today’s impossible into tomorrow’s standard —from breakthrough hardware and battery systems to intuitive design, intelligent software, and next-generation safety and entertainment features. Every day, our products move millions of people as we aim to make driving safer, smarter, and more connected, shaping the future of transportation on a global scale. The Role: As a Senior Product Manager, Mobile Growth and Engagement, you will define and lead the strategy that accelerates adoption, engagement, and retention for GM’s flagship mobile applications. You’ll own the end-to-end growth funnel, from acquisition and activation to engagement and monetization, and transform insights into scalable, data-driven experiments that enhance customer lifetime value. You’ll partner across Product, Engineering, Design, Data Science, and Marketing to optimize the in-app experience and create powerful growth loops that deepen customer loyalty and drive measurable business outcomes. This is a high-impact role at the intersection of product strategy, analytics, and customer experience, perfect for a PM who thrives on experimentation, iteration, and tangible results.

Requirements

5+ years of digital/software product management experience, with at least 3+ years focused on growth, lifecycle, or mobile application products.
Proven ability to lead end-to-end product development and experimentation to drive measurable business impact (retention, engagement, LTV).
Expertise in growth analytics, funnel optimization, and A/B testing frameworks.
Strong analytical proficiency with tools such as Adobe, Mixpanel, Firebase, SQL, or equivalent.
Deep understanding of mobile ecosystems (iOS/Android), user acquisition strategies, onboarding UX, and lifecycle marketing.
Experience translating insights into prioritized roadmaps and executing at scale across cross-functional teams.
Demonstrated expertise in writing and narrative development — able to articulate product vision, strategy, and data-backed decisions clearly and persuasively.
Excellent communication and storytelling skills with the ability to influence senior stakeholders.
Ability to identify and interpret key data and metrics required to make strategic product decisions.
Demonstrated success leading cross-functional initiatives in fast-paced, matrixed organizations.

Nice To Haves

MBA or advanced degree in Business, Engineering, or related field.
Experience in mobile app growth within consumer products, e-commerce, loyalty, or subscription ecosystems.
Familiarity with ASO tools, growth automation platforms (LaunchDarkly, Optimizely), and marketing attribution tools (Branch, AppsFlyer, Adjust).
Background in global or multi-market product launches, localization, and mobile platform optimization.
Track record of driving growth in high-scale consumer applications or complex ecosystems.

Responsibilities

Own the long-term growth roadmap and KPIs for GM’s mobile applications, defining strategies to increase acquisition, activation, engagement, retention, and monetization.
Lead a cross-functional team through the full experimentation lifecycle — from hypothesis to implementation — driving measurable gains in conversion and retention.
Analyze user behavior, funnels, and cohort trends to uncover friction points and inform data-driven product decisions.
Partner with Design and Engineering to build seamless onboarding flows, referral loops, in-app messaging, and personalized engagement journeys that reinforce GM’s brand and ecosystem value.
Collaborate with Marketing and Data Science to optimize app store presence (ASO), drive organic acquisition, and lower customer acquisition costs.
Define success metrics and build dashboards that track performance across the growth funnel; communicate insights and next steps to leadership.
Stay ahead of industry trends, identifying emerging growth channels and new mobile capabilities to keep GM’s mobile experiences best-in-class.
Champion product-led growth principles within the organization — ensuring every release, feature, and campaign is designed to move customers closer to long-term engagement and loyalty.