Senior Product Manager, Growth (Hybrid)

Homebase•Toronto, ON

1d•CA$155,000 - CA$185,000•Hybrid

About The Position

We’re looking for a Senior Product Manager, Growth, to own and scale our customers’ first 30 days with Homebase. You’ll drive the strategy, vision, and execution of onboarding and activation experiences that accelerate time-to-value, maximize engagement, and unlock long-term revenue impact. This is an AI-first, data-rich role: you'll be expected to ship AI features and prove they actually work through rigorous evaluation, not just intuition. This is a high-visibility, high-impact role, designed for a product leader who can balance strategy, execution, and cross-functional influence.

Requirements

8+ years of product management experience, with at least 3 years in a dedicated PLG, growth, onboarding, or activation role at a B2B SaaS company
Proven ownership of the full PLG funnel — signup, onboarding, activation, free trial conversion — with quantifiable results (e.g., "improved signup-to-activation rate by X%")
Deep familiarity with PLG mechanics: freemium models, self-serve funnels, trial experiences, and in-app upgrade flows
Hands-on experience with behavioral analytics tools such as Amplitude, Mixpanel, or similar; comfortable building and interpreting funnel reports, activation cohorts, and retention curves without needing a data analyst to do it for you
Demonstrated experimentation chops — has designed and shipped A/B tests, understands statistical significance, and can articulate what they learned and changed as a result
You’ve built or shipped AI-powered product features and understand how to evaluate AI outputs.
Strong stakeholder management and cross-functional influence — has worked directly with Engineers and Designers as primary stakeholders (not marketing or ad teams) and can align executives around a growth vision without direct authority
Data-driven decision maker — lives in the metrics, can tell the story of a funnel from top to bottom, and knows when to trust data vs. qualitative signal

Responsibilities

Own the end-to-end first 30-day customer experience — defining the product strategy, vision, and roadmap to accelerate onboarding, activation, and early engagement for both business owners and their employees
Drive signup-to-activation conversion, reducing drop-off across the free trial funnel (pre-trial, freemium, and paid conversion stages)
Design and optimize self-serve onboarding flows, in-product guidance, progress checklists, interactive product tours, and contextual tooltips that drive users to their "aha moment" faster
Own and improve key growth metrics, including activation rate, trial-to-paid conversion rate, time-to-value, and customer acquisition cost (CAC)
Run a high-velocity experimentation program — design A/B tests, analyze results, and iterate rapidly on onboarding and activation hypotheses using behavioral analytics tools (Amplitude, Statsig, etc.)
Define and execute an AI-first product strategy for onboarding
Partner cross-functionally with Engineering, Design, Marketing, Sales, and GTM leadership to align PLG initiatives with go-to-market motions and new customer revenue goals
Collaborate with Marketing and GTM on lifecycle messaging and in-product nudges that re-engage users who have gone dark during their trial period
Bring a strong point of view on freemium model optimization — understanding how to move users from free to paid through product experience, not just sales or marketing