Senior Product Manager, Growth Platform

Hiya•Seattle, WA

1d•Onsite

About The Position

This is the founding product management hire for Hiya's growth function. Hiya's product portfolio spans B2B and B2C with distinct go-to-market motions, from product-led self-service to enterprise sales. As that portfolio has grown, so has the need for a consistent growth platform that every product team can operate on. This role is in the early stages of building this platform, with a GTM engineer already in place and initial traction on the underlying infrastructure. The individual will take ownership of the platform's product vision and scale it across the organization. The job is to build the growth platform that all product teams at Hiya use to run experimentation, measure funnels, and iterate on customer-facing surfaces. This includes owning the experimentation framework, event tracking and instrumentation, the website platform (headless CMS), growth model dashboards, and lifecycle tooling. The platform is unified across the website and in-product surfaces, giving the whole company shared instrumentation and attribution through the full funnel. The role directly owns the website and the platform itself, while product teams continue to own what gets tested and shipped inside their products. The role also involves building the cross-functional operating model that ties demand generation, marketing, product, and sales together so that every product team works from a shared playbook with shared visibility into what's working. This role requires senior, hands-on growth experience. The individual will partner closely with their GTM engineer, marketing, and demand generation leadership to execute. As the platform proves out, there will be a case to grow the function.

Requirements

Demonstrated success in growth, including hands-on work building activation funnels, running experimentation programs, and connecting acquisition through conversion through expansion in self-serve acquisition motions
Experience building growth platforms, tooling, or infrastructure that other teams operated on: experimentation frameworks, A/B testing and feature flag systems, analytics and event tracking platforms, CMS platforms, or cross-functional operating models
A track record of improving experimentation rigor and quality across multiple teams, not just within a single team
Expertise in SEO and emerging GEO practices, with informed opinions on how platform and CMS decisions affect organic discoverability
Proficiency with AI tools as a core part of how you work, with hands-on experience using them to accelerate analysis, prototyping, and platform development
Data fluency for defining leading metrics, building shared dashboards, and creating the feedback loops that make experimentation programs learn
The ability to build trust with product managers who own their own growth goals, positioning yourself as an enabler of their work rather than a competitor for their scope
A high-agency, builder-oriented approach: you create structure in ambiguous situations and take ownership for outcomes
Strong communication skills and the ability to translate between growth, marketing, product, and engineering contexts fluently
Alignment with Hiya's values: serving our customers, doing rather than observing, improving ourselves and our business, owning and holding ourselves accountable for success, leading with a point of view, engaging in open discussion, and committing to decisions

Nice To Haves

Experience as a founding or early growth hire, building the function and the playbook rather than inheriting them
Hands-on experience with headless CMS platforms, particularly Contentful or Payload, including content modeling and multi-locale support
Experience with modern analytics and instrumentation stacks (Segment, Amplitude, Mixpanel, GA4) and tag management
Familiarity with experimentation platforms (Optimizely, Statsig, or equivalent), including evaluation tradeoffs between build, buy, and open-source options
Familiarity with marketing automation and lifecycle tooling (HubSpot, Braze, Iterable, Customer.io)
Experience in environments where multiple product lines with different go-to-market motions shared a common growth platform
Background working in both B2B and B2C growth contexts, particularly where self-serve and sales-assisted models coexist
Comfort with rapid prototyping tools (Cursor, Lovable, or equivalent) for quickly testing ideas

Responsibilities

Own the growth platform strategy across experimentation, instrumentation, the website (headless CMS), growth model dashboards, and lifecycle tooling
Design the cross-functional operating model that connects demand generation, marketing, product, and sales into a coherent growth system with shared metrics and consistent process
Build a strong culture of experimentation at Hiya: define how experiments are structured, how results are measured and shared, and improve experimentation rigor and quality across all teams
Partner with product managers across Hiya's product lines to translate their growth needs into platform capabilities and shared tooling they can use independently
Bring a strong perspective on SEO and generative engine optimization (GEO) so the platform produces surfaces that perform well in both traditional search and AI-driven discovery, and partner with product marketing on content strategy execution, including mult-locale support
Establish operating rituals that keep the growth system healthy: experiment reviews, shared learnings, and regular alignment with marketing and demand generation
Use AI tools to accelerate platform development, analysis, prototyping, and the operational work of standing up a new function
Turn a growth platform vision into systems that other teams actually use to ship
Prototype experimentation tooling, instrumentation patterns, or platform capabilities
Use AI tools to accelerate iteration and platform development
Run fast tests with product teams to validate whether new platform capabilities solve their real problems
Instrument the platform itself, study how teams use it, and improve based on what you learn
Independently drive a platform initiative from concept to launch when scope and context make that possible
Help product teams operate with more autonomy, curiosity, and speed
Move fluidly between solo ownership and cross-functional collaboration, and stay focused on what will create the most leverage for the teams operating on top of the platform

Benefits

Employer-sponsored Insurance
Medical, dental, and vision (PPO & HDHP); 50% dependent coverage
Health, flexible spending, and dependent care accounts
Life, AD&D, and accident coverage, with company-paid life and long-term disability
401(k) with 3% company match (via Fidelity)
Flexible vacation policy and paid company holidays
Paid parental leave
Work-from-home equipment stipend
$1,000 annually to invest in your learning and growth
$1,000/year in charitable donation matching
Team lunch 3x per week