Senior Product Manager, Fire TV Demand Generation

Amazon • Seattle, WA

1d • Onsite

About The Position

The Fire TV Demand Gen team is seeking a Senior Product Manager to own demand generation, strategy, and category management in the Canada and Mexico marketplaces for our Streaming Media Players business. You will be the business owner for a suite of highly strategic Fire TV sales programs; work with a cross-functional team including product development, demand planning, in-stock, offline retail, finance, and merchandising to develop and execute a multi-year strategy to continue growing the Fire TV business. This is a high visibility role with frequent opportunities to interact with and present to leadership. In this role, you will have an opportunity to help customers discover our latest devices, develop channel-specific sales strategies, and test/implement new demand generation levers that deliver device sales and enhance customer engagement and satisfaction. We are seeking someone who is creative, highly analytical, customer-obsessed, and excels at earning trust with stakeholders. The ideal candidate will have a passion for driving product sales in innovative categories, take ownership of the business, and be comfortable driving a mix of both strategy through to the brass tacks of execution.

Requirements

• 5+ years of product or program management, product marketing, business development or technology experience
• Bachelor's degree or equivalent
• Experience with feature delivery and tradeoffs of a product
• Experience owning/driving roadmap strategy and definition
• Experience with end to end product delivery

Nice To Haves

• Experience in influencing senior leadership through data driven insights
• Experience working across functional teams and senior stakeholders

Responsibilities

• Establishing the sales plan, demand generation strategies, and overseeing all category inputs required to hit/exceed the plan.
• Leading a broad and cross-functional set of stakeholders across Amazon Devices.
• Leading process improvement projects for the Fire TV Sales and Marketing team.
• Redesigning and creating new workflows with cross-category teams.
• Contributing to PRFAQs and Business Review Documents (BRDs) to improve efficiency across the Amazon Devices organization.
• Building annual and long-range end-to-end strategic plans, working with demand planning, finance, channel owners, and other teams like Prime and Prime Video.
• Overseeing inventory and supply, working closely with demand planning for planning, forecasting, allocation, and build meetings recommendations.
• Running and developing new initiatives and programs for selling Fire TV units on Amazon and in offline partners.
• Defining and delivering a best-in-class marketing strategy, writing business requirements, and partnering with the merchandising organization on implementation.
• Informing the hardware roadmap based upon customer insights, data trends, and category trends, working with the GTM lead for SMPs.
• Owning the WBRs/QBRs/Annual Sales Plans up to VP/SVP.
• Conducting business and financial analysis, being fluent in speaking to and analyzing P&L drivers, including forecasting, monitoring, and reporting.

Benefits

• health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• paid time off
• parental leave
• sign-on payments
• restricted stock units (RSUs)

What This Job Offers

• Job Type: Full-time
• Career Level: Senior