Senior Manager, Demand Generation

Built In • Chicago, IL

6h

About The Position

Built In is a recruitment and employer reputation platform that helps companies measure and shape their reputation in AI search to be visible, trusted, and chosen by top talent. The company is innovating to help companies manage their appearance in the new AI-driven job search landscape, reaching millions of tech professionals monthly and partnering with over 1,800 customers. Built In operates with the drive and ambition of a startup, offering the opportunity to shape employer branding and redefine the playbook. The team values curiosity, accountability, and being good humans. The role is for a systems thinker to design how demand is generated and converted into pipeline, understanding how signals, data, lifecycle, and sales motion connect to create a repeatable, scalable engine. This individual will define account prioritization, engagement triggers, and buyer movement through the funnel, translating this into targeted programs and campaigns. The role requires close partnership with RevOps, sales, and technical teams to implement and continuously improve these systems. It is a hands-on, high-ownership role focused on outcomes, not just execution, shaping the GTM system and working with internal partners to implement and scale it.

Requirements

• Experience designing and optimizing full-funnel demand or lifecycle systems, with a strong understanding of how signals, data, and GTM motion connect
• Proven track record of owning pipeline or revenue-driving metrics and executing programs that drive measurable results
• Comfortable moving between strategy and execution, from system design to campaign delivery
• Experience developing and executing targeted campaigns, messaging, and outbound or lifecycle programs
• Deep experience with HubSpot, CRM workflows, and lead/account management
• Comfortable working with technical teams to bring systems to life without needing to build everything directly
• Understands how to align marketing programs to sales priorities, readiness signals, and conversion goals
• Thrives in ambiguity and enjoys creating structure from scratch
• Energized by designing systems, executing programs, and driving pipeline outcomes

Responsibilities

• Define how accounts and buyers are scored, prioritized, and routed based on fit, intent, and timing
• Develop and execute targeted campaigns, messaging, and outbound plays aligned to key segments and signals
• Design lifecycle, nurture, and triggered outbound programs that convert new and engaged accounts into sales-ready opportunities
• Partner closely with sales leadership to define SLAs, handoffs, and feedback loops to ensure the right accounts are worked at the right time with the right context
• Monitor conversion across the funnel and identify where breakdowns occur and continuously test, iterate, and improve system performance
• Define how HubSpot is used to score, route, and engage accounts based on intent and behavior
• Ensure our marketing tech stack supports fast, contextual, and scalable GTM execution
• Partner with RevOps and technical teams to implement and evolve systems, workflows, and integrations

Benefits

• All regular, full-time employees are eligible to enroll in Built In's benefit plans, beginning the first of the month after the first day of employment. Benefits information can be located at https://builtin.com/company/built-in/benefits.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed
• Number of Employees: 1-10 employees