Senior Demand Generation Manager

Workato•San Francisco, CA

15h•$130,000 - $180,000

About The Position

Workato transforms technology complexity into business opportunity. As the leader in enterprise orchestration, Workato helps businesses globally streamline operations by connecting data, processes, applications, and experiences. Its AI-powered platform enables teams to navigate complex workflows in real-time, driving efficiency and agility. Trusted by a community of 400,000 global customers, Workato empowers organizations of every size to unlock new value and lead in today’s fast-changing world. Learn how Workato helps businesses of all sizes achieve more at workato.com. Ultimately, Workato believes in fostering a flexible, trust-oriented culture that empowers everyone to take full ownership of their roles. We are driven by innovation and looking for team players who want to actively build our company. But, we also believe in balancing productivity with self-care. That’s why we offer all of our employees a vibrant and dynamic work environment along with a multitude of benefits they can enjoy inside and outside of their work lives. We’re seeking a strategic and execution-oriented Senior Demand Generation Campaigns Manager to lead AI-driven integrated marketing campaigns that accelerate pipeline growth and market leadership. This role will own the strategy, execution, and optimization of full-funnel campaigns centered on AI solutions and messaging. You will play a critical role in translating AI product innovation and positioning into scalable, high-performing campaigns that resonate with technical and business audiences. This position requires a strong background in AI marketing, experience bringing complex AI offerings to market, and the ability to lead cross-functional stakeholders across Product Marketing, Sales, Field Marketing, and Marketing Operations. This is a senior individual contributor role with high visibility and significant impact on revenue.

Requirements

6–10+ years of B2B demand generation or integrated campaign experience
Proven experience marketing AI, ML, automation, data platforms, or advanced technology solutions
Demonstrated success driving pipeline growth through full-funnel integrated campaigns
Deep understanding of how to position complex AI offerings for both technical and executive audiences
Hands-on experience with marketing automation platforms (Marketo, HubSpot, Pardot, etc.) and CRM systems (Salesforce)
Strong analytical expertise with experience tying campaign performance to revenue impact
Experience running account-based or targeted AI campaigns
Ability to operate strategically while executing at a detailed level
Excellent cross-functional leadership and stakeholder management skills

Responsibilities

Lead AI-Focused Integrated Campaign Strategy
Own end-to-end strategy and execution of multi-channel campaigns focused on AI solutions and use cases from New Logo to Expansion audiences
Develop full-funnel programs that drive awareness, education, engagement, and pipeline for AI-related offerings
Translate complex AI capabilities (ML, GenAI, automation, data intelligence, etc.) into compelling, outcome-driven campaign narratives
Drive Multi-Channel Execution & Optimization
Orchestrate integrated campaigns across email, paid media, webinars/events, content syndication, ABM, social, and web
Partner with Marketing Ops to design scalable campaign architectures in marketing automation platforms
Implement sophisticated nurture tracks tailored to AI buyer personas (technical, business, executive)
Own experimentation strategy including A/B testing, messaging refinement, and performance optimization
Align Messaging & Go-to-Market
Collaborate closely with Product Marketing to bring AI positioning, competitive differentiation, and use-case storytelling into campaigns
Partner with Sales and SDR leadership to align campaigns to pipeline goals and ensure strong follow-up motions
Develop enablement materials that support AI campaign launches and field activation
Own Performance & Pipeline Impact
Own pipeline generation from AI integrated campaigns
Build reporting frameworks and dashboards to measure AI campaign performance and ROI
Conduct post-campaign analysis and translate insights into strategic improvements
Leverage intent data, behavioral signals, and AI-driven insights to improve targeting and personalization
Elevate AI Campaign Excellence
Stay current on AI market trends, buyer behavior shifts, and emerging AI use cases
Act as a thought partner to leadership on AI go-to-market strategy