Senior Demand Generation Manager

Alloy • New York, NY

2d • $154,000 - $181,000 • Hybrid

About The Position

Alloy helps solve the identity risk problem for companies that offer financial products by enabling them to outpace fraud and confidently serve more people around the world. Over 800 of the world’s largest financial institutions and fintechs turn to Alloy to take control of fraud, credit, and compliance risk, and grow with the clearest picture of their customers.
We’re looking for a highly capable demand generation operator to own campaign execution and performance across Alloy’s go-to-market segments, including banks, fintechs, and emerging markets.
As our marketing strategy becomes more segmented and sophisticated, we are looking to scale our execution velocity. This role exists to translate strategy into pipeline — building, launching, and optimizing multi-channel campaigns that drive measurable revenue impact.
Reporting to the Director, Demand Generation, you’ll sit at the center of campaign activation, partnering with Marketing, Sales, Customer Success and RevOps to execute programs across lifecycle, paid, and digital channels. You’ll also leverage AI tools and workflows to accelerate execution, improve targeting, and drive more efficient, data-informed decision making.
This is a hands-on role for someone who is fluent in marketing automation, comfortable running multi-channel programs, and motivated by improving pipeline performance — not just launching campaigns.
Alloy operates in a hybrid-work environment. We look to foster collaboration and community by having our local employees onsite three days a week.

Requirements

• 6–9 years of experience in B2B SaaS demand generation, growth marketing, integrated marketing, or campaign management
• Proven track record of owning and executing multi-channel campaigns that drive pipeline
• Hands-on experience with marketing automation and CRM platforms (Marketo, SalesForce preferred), including building nurture programs and segmentation
• Experience using AI tools (e.g., ChatGPT, Claude, Clay, and similar platforms) within demand generation workflows to scale campaign execution, optimization and improve performance
• Strong experience managing and optimizing paid channels, especially LinkedIn (Google Search a plus)
• Solid understanding of funnel metrics, conversion rates, and pipeline reporting
• Ability to operate independently in a fast-paced, cross-functional environment
• Highly organized, detail-oriented, and comfortable managing multiple campaigns simultaneously

Responsibilities

• Own Campaign Execution Across Channels
• Translate segment campaign strategy into multi-channel execution plans across email, paid, webinars, website, and events
• Launch and manage campaigns end-to-end, ensuring timelines, targeting, and assets are aligned
• Operationalize pre- and post-event and webinar programs in partnership with Field and Partner Marketing
• Ensure consistent campaign tracking, tagging, and reporting in partnership with RevOps
• Align with Sales and Customer Success to ensure strong campaign follow-through
• Leverage AI tools to accelerate campaign execution, including content iteration, audience targeting, and campaign setup
• Build and Optimize Acquisition Programs
• Design and execute segmented nurture programs based on persona, segment, funnel stage, and engagement signals
• Drive acquisition performance across campaigns by optimizing targeting, messaging, channel mix, and conversion paths
• Own performance of paid and digital channels (LinkedIn, Search, Reachdesk, and emerging programs) as part of integrated campaign strategy
• Test and refine audience targeting, creative, and landing page alignment to improve conversion rates and cost per opportunity
• Evaluate and pilot new acquisition channels (e.g., B2B media, newsletters, sponsorships)
• Drive Funnel Performance
• Monitor campaign and channel performance from lead to opportunity
• Identify and address bottlenecks in conversion, engagement, and pipeline progression
• Partner with RevOps to improve lead scoring, routing, attribution, and reporting accuracy
• Use performance data to inform optimization decisions, budget recommendations, and future campaign strategy
• Apply AI-driven analysis and insights to identify trends, optimize conversion paths, and inform campaign and budget decisions

Benefits

• Unlimited PTO and flexible work policy
• Employee stock options
• Medical, dental, vision plans with HSA (monthly employer contribution) and FSA options
• 401k with 100% match up to 4% of annual employee compensation
• Eligible new parents receive 16 weeks of paid parental leave
• Home office stipend for new employees
• Annual Learning & Development annual stipend
• Well-being benefits include access to ClassPass, OneMedical, UrbanSitter, and Spring Health
• Hybrid work environment: employees are expected to work Tuesdays through Thursdays from our HQ in Union Square, Manhattan. Tasty lunches catered from a variety of local restaurants and frequent employee-organized cultural events contribute to our positive office energy. On Monday/Friday most employees Zoom into work from home while some take advantage of the quieter office.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 101-250 employees