Senior Product Manager - EMEA

Pencil

5d • Remote

About The Position

At Pencil, we are driving innovation in advertising technology through our state-of-the-art SaaS product, which harnesses Generative AI to redefine content creation. Our mission is to make AI the default in advertising without replacing creative people. To achieve this, we need to make sure that our technology isn’t just in the hands of big brands - we need to try to help small businesses and creative individuals too. You’ll take over ownership of our platform that provides enterprise marketing teams and internal users with advanced planning and briefing capabilities. You’ll work closely with Engineering, Design and Creative teams to ship products that are innovative, reliable, and commercially impactful. This is a role for someone who loves experimentation, understands the realities of modern AI, and thrives in an environment where the future is constantly being rewritten.

Requirements

• Proven experience as a Senior Product Manager working on AI-enabled products, ideally experienced with creative, marketing or advertising technology, or complex platforms.
• Experience driving products from 0 → 1 and 1 → n, ideally in environments with high ambiguity and rapid iteration.
• Strong understanding of AI model behaviour, limitations, and opportunities, and how to design products that harness emerging capabilities responsibly.
• Experience structuring complex problem spaces, simplifying decisions, and creating clarity for teams.
• Strong product discovery skills: leading discovery workshops, forming hypotheses, running experiments, gathering insight from users and data.
• Experience working closely with cross-functional partners, including Engineering, Design and Commercial.

Nice To Haves

• Familiarity with creative ecosystems is a plus but not required.

Responsibilities

• Drive product strategy and delivery for your area.
• Conduct product discovery through user research, data analysis, prototyping, and experiments to validate what really solves customer problems.
• Translate ambiguous opportunities into clear product plans, using structured thinking to bring focus, priorities, and alignment across teams.
• Create crisp PRDs, collaborate deeply with Design, and push projects from ideation to shipped with real tenacity.
• Define and evolve key systems such as workflows, agent behaviours, platform frameworks, APIs and creative tools, which combine human creativity with intelligent automation.
• Partner cross-functionally with Engineering, Design, Creative, and Go To Market teams to take features from concept to launch and iteration.
• Stay close to AI developments, understanding model capabilities, release cycles, and integration considerations so we build with the best available tools.
• Balance innovation with operational pragmatism, making trade-offs that keep us fast today and scalable tomorrow.

Benefits

• 25 days PTO plus public holidays, although we operate a Flexible Time Off scheme
• Health insurance / private medical cover
• Monthly stipend towards wellness, fitness, and learning and development
• Remote - work from anywhere in your home country
• Enhanced parental leave policies, whether you become a parent through birth, adoption or surrogacy
• Access to our Pencil office in The Shard, London for UK employees
• Flexible working hours

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed