EMEA Platform Partner Marketing Manager

Algomarketing

4d • Hybrid

About The Position

Algomarketing is seeking an experienced, creative, and results-oriented Platform Partner Marketing Manager to support a Global Enterprise SaaS organisation. You will work with a portfolio of strategic SaaS platform partners to understand shared customer needs, develop joint marketing plans, and execute co-marketing campaigns. The role will focus on driving customer acquisition, product adoption, partner-led pipeline generation, and long-term partner growth. As an early contributor to the Partner Marketing function, you will also help shape the platform partner marketing strategy and investment model.

Requirements

• 6–10 years of relevant B2B marketing experience.
• Demonstrated experience working with go-to-market partners to create joint marketing plans and execute programmes that generate customer acquisition and sales pipeline.
• Experience developing joint messaging and producing partner-led marketing content.
• Proven ability to measure and improve the return on marketing investment within an indirect or partner-led business model.
• Strong understanding of customer journeys through partner distribution channels.
• Good knowledge of marketing funnels, sales cycles, product lifecycles, and the role of partner marketing in driving adoption and revenue.
• Ability to manage multiple strategic partner relationships and marketing initiatives simultaneously.

Nice To Haves

• A proactive, startup-style mindset with a strong bias towards action.
• Ability to adapt and perform effectively in a fast-paced, evolving environment.
• Strong strategic thinking combined with meticulous attention to detail.
• Ability to translate broader business objectives into aligned marketing strategies and executable plans.
• Proven effectiveness in cross-functional and collaborative working environments.
• Excellent analytical skills, with the ability to turn complex performance data into clear and actionable insights.
• Strong stakeholder management, communication, and influencing skills.
• A commitment to inclusive collaboration, rigorous thinking, and constructively challenging assumptions.

Responsibilities

• Define annual joint marketing strategies, objectives, and success measures for a portfolio of strategic SaaS platform partners.
• Develop joint value propositions, messaging frameworks, and tailored co-marketing programmes.
• Plan and execute activities such as joint email campaigns, co-branded webinars, content programmes, and demand-generation initiatives.
• Drive new-user acquisition, product adoption, upsell opportunities, and sales pipeline through partner channels.
• Integrate partners into broader campaigns by collaborating with campaign marketing, regional marketing, and demand-generation teams.
• Administer and optimise market development funds to maximise return on investment.
• Track and evaluate the performance of co-marketing initiatives, sharing insights and recommendations with the wider team.
• Identify the most effective levers for improving customer acquisition and activation through platform partners.
• Partner closely with sales and global partnerships teams to increase product adoption and strengthen partner satisfaction.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed