Senior Product Manager, Attribution

Triple Whale

1d•Remote

About The Position

Triple Whale is seeking a Senior Product Manager to own their Marketing Technology Attribution (MTA) product line. This role is crucial for helping e-commerce brands understand marketing attribution in an increasingly complex landscape of signal loss, privacy regulations, and channel proliferation. The Senior Product Manager will be responsible for the models, user experience, data integrations, and strategic direction of the MTA product. This position involves close collaboration with other Product Managers focusing on Marketing Mix Modeling (MMM) and Incrementality to create a unified measurement experience and maintain Triple Whale's leadership in marketing measurement. The company is prioritizing candidates on the East Coast or those who can work comfortably during EST hours.

Requirements

5+ years of Product Management experience in attribution, adtech, measurement, or analytics platforms.
Deep familiarity with attribution methodologies and the ability to translate complexity into products for non-technical marketers.
Strong product sense for UX and information design across complex data products.
A genuine point of view on the future of marketing measurement.
Experience managing platform partnerships or technical integrations with walled gardens.
Comfort working with data scientists and engineers on model logic and productizing statistical methods.
English required.

Nice To Haves

Experience with MMM or incrementality and how they complement MTA.
Background in eCommerce, DTC, or performance marketing.
Familiarity with ad platform APIs, CAPI, or server-side tracking.
Experience with identity resolution or cross-device stitching.
Track record of contributing to thought leadership in the measurement space.
LLM/AI experience applied to marketing measurement/attribution use cases.
Hebrew a plus.

Responsibilities

Own and evolve multi-touch attribution models to reflect real customer journeys across channels, devices, and time horizons.
Build intuitive user experiences that enable marketers to choose the right attribution approach, interpret results confidently, and act on them.
Manage technical and strategic relationships with ad platform partners (Meta, TikTok, Google, Pinterest, Snapchat, AppLovin) to ensure attribution data is comprehensive, fresh, and trustworthy.
Partner with MMM and Incrementality PMs to provide coherent measurement for customers using multiple approaches, explaining agreement and divergence between methods.
Stay informed about signal loss, privacy shifts, and the evolving role of MTA, and partner with marketing to translate product expertise into thought leadership.