Director, Marketing Automation & Attribution

ShipBob, Inc.

About The Position

ShipBob is seeking a Director, Marketing Automation & Attribution to join their team. This role is for a self-sufficient, detail-oriented, data-driven, and highly analytical individual who can architect systems and ensure workflow accuracy. The ideal candidate will build infrastructure that makes marketing more predictable, measurable, and scalable, and will be comfortable partnering with Revenue Operations and Sales to define funnel metrics and drive adoption of standards. The role also involves tackling ambiguous attribution problems and persisting until clear answers and durable fixes are found. ShipBob emphasizes a culture of continuous learning, collaboration, and high performance with a clear purpose, where leaders are accessible and feedback is encouraged.

Requirements

10+ years in marketing automation, marketing operations, revenue operations, or lifecycle marketing in a B2B environment; experience owning end-to-end automation programs and measurement.
Hands-on expertise in HubSpot and Salesforce (campaign architecture, lifecycle stages, workflows, segmentation, reporting, and data hygiene).
Direct experience implementing and/or operating attribution tooling (strong preference for Bizible), including multi-touch attribution concepts and operational requirements.
Comfort working in a modern GTM stack environment (e.g., 6sense intent signals, integrated workflows, field governance, sync troubleshooting).
Strong ability to reconcile reporting across platforms and explain discrepancies clearly.
Proven ability to establish scalable standards (naming conventions, required fields, governance rules) and drive stakeholder adoption.
High ownership mindset: drive clarity, propose a path, and execute.
Strong cross-functional communication skills: translate stakeholder goals into technical builds and technical constraints back into business tradeoffs.
Detail orientation + reliability: build systems that are trusted because they’re consistently correct.

Responsibilities

Own marketing automation execution across the full lifecycle, building and maintaining multi-touch automation workflows (nurtures, operational follow-up, re-engagement, segmentation-based journeys).
Translate campaign briefs and GTM goals into executable programs in HubSpot and Salesforce, including list logic, routing rules, enrichment triggers, and QA.
Establish and maintain documentation for marketing automation processes.
Lead attribution strategy, governance, and reporting reliability, owning the attribution model and operational implementation using Bizible or similar tools.
Diagnose and resolve attribution gaps (field mapping, sync mismatches, campaign member inconsistencies, missing touchpoints), and drive fixes through process changes and/or technical updates.
Partner with RevOps/Marketing Ops to standardize campaign setup and lifecycle rules for accurate and scalable reporting.
Improve lead management, routing, and sales handoff, ensuring leads/contacts flow cleanly from marketing programs into sales workflows.
Partner with demand gen, field/partner marketing, and sales teams to ensure consistent and fast list uploads, campaign association, and contact/account matching.
Collaborate with teams leveraging 6sense intent signals to connect account engagement with operational routing and prioritization.
Operate as the systems leader for marketing execution quality, building QA standards and checklists for workflows, campaign architecture, and measurement.
Drive ongoing audits of high-volume nurtures and automations; manage testing plans and document learnings.
Propose new automation and orchestration improvements that reduce manual work and increase speed-to-lead while maintaining data integrity.