Senior Product Line Manager - Gear & Apparel

Gymreapers • Nampa, ID

1d • Onsite

About The Position

Gymreapers is a rapidly expanding global performance fitness brand specializing in premium gear and apparel for dedicated lifters. Our product range includes items like weightlifting belts, knee sleeves, and performance apparel, all meticulously designed to meet the rigorous demands of athletes who seek superior equipment. As an athlete-driven company, we are founded on principles of intensity, discipline, and continuous improvement. Our team operates with speed, upholds high standards, and is committed to developing products that become essential in every training regimen.

Requirements

• 6–8 years of experience in product management, product development, merchandising, or category management within consumer products, apparel, fitness, outdoor, or performance brands.
• Proven experience bringing physical products from concept through launch and lifecycle management.
• Strong understanding of apparel development, fit, fabrications, trims, and garment construction.
• Experience working with overseas manufacturing partners and managing product development timelines.
• Strong commercial acumen with the ability to analyze SKU productivity, pricing strategy, margin, and category performance.
• Analytical mindset with proficiency in Excel/Google Sheets and ecommerce reporting platforms.
• Excellent communication and organizational skills with the ability to lead cross-functional initiatives.
• Ability to operate in a fast-paced environment with a high level of ownership and accountability.
• Passion for strength training, fitness culture, and performance products.
• Bachelor’s degree or equivalent practical experience.

Nice To Haves

• Experience within strength training, bodybuilding, powerlifting, CrossFit, or athletic apparel categories.
• Knowledge of technical fabrics, garment construction, compression products, and performance materials.
• Prior experience scaling product assortments within a high-growth ecommerce brand.
• Experience managing or mentoring junior product team members.
• Familiarity with Shopify, Amazon, or omnichannel retail environments.

Responsibilities

• Build and maintain 12–24 month product roadmaps for Accessories and Apparel categories.
• Identify category gaps, white space opportunities, and potential product expansion areas.
• Prioritize initiatives based on growth potential, margin impact, brand alignment, and operational feasibility.
• Develop seasonal and annual product launch calendars.
• Lead products from concept through commercialization, including writing product briefs and collaborating with design on development.
• Manage sample reviews, fit sessions, wear testing, and product revisions.
• Work directly with overseas manufacturing partners to ensure product quality and execution.
• Ensure products meet performance expectations, margin goals, and launch timelines.
• Own SKU rationalization, pricing strategy, colorway planning, assortment architecture, and end-of-life decisions.
• Monitor product health and recommend line expansions, refreshes, or discontinuations.
• Maintain disciplined category management for both evergreen and seasonal product assortments.
• Gather feedback from athletes, customers, ambassadors, and internal stakeholders.
• Analyze reviews, returns, support tickets, and product performance data to identify improvement opportunities.
• Translate customer insights into actionable product enhancements and future product opportunities.
• Maintain a strong understanding of the competitive landscape in performance accessories and fitness apparel.
• Evaluate competitor product specifications, pricing, positioning, materials, launch cadence, and innovation trends.
• Use market insights to inform roadmap and product decisions.
• Partner closely with Creative, Marketing, Ecommerce, Operations, Planning, and Finance teams to ensure successful launches.
• Support Go-To-Market planning, launch storytelling, product positioning, and merchandising strategy.
• Align forecasting, inventory planning, and margin expectations with operational and financial goals.
• Monitor category performance across revenue, margin, sell-through, inventory health, return rates, and customer sentiment.
• Present category updates, launch recaps, and roadmap recommendations to leadership.
• Make data-informed decisions while balancing speed, quality, and brand standards.

Benefits

• Competitive Pay
• Company paid holidays
• Paid Time Off (PTO)
• Gymreapers on-site gym!
• Newly renovated HQ!
• 401(k) with up to a 4% employer match
• Life Flight Program, Voluntary
• Employee Assistance Program
• 50% Employee Discount
• 100% Employer Paid: Medical, Dental and Vision
• 100% Employer Paid: Short-term and Long-term disability - life insurance for both employee and spouse/dependents
• Health Savings Account (HSA) employee option

What This Job Offers

• Job Type: Full-time
• Career Level: Senior