Manager, Product Line (Apparel)

NEW ERA CAP LLCBuffalo, NY
Onsite

About The Position

The Product Line Management team is responsible for the complete execution and go-to-market process of all program, custom, and co-branded Apparel. The team has the foremost understanding of our apparel silhouettes, fabric matrix, production timing and systematic processes, while providing critical analytical input to ensure accurate product lines and consumer experiences. The role of Product Line Manager oversees and executes cross-departmental go-to-market tasks, from line plan creation through product launch. This position drives pricing and margin processes, internal and external communication per project, and sales tool assets with direction from the Director, Apparel Merchandising.

Requirements

  • High-level understanding of licensed sports marketplace and can transform those insights into commercial deliverables
  • Strong experience leading apparel product development creation processes with cross functional teams
  • Ability to support the development of product assortments in accordance with analytical findings and market needs
  • Ability to analyze and understand marketplace trends to provide clear direction on product assortments
  • Ability to proactively manage change with urgency and persistence
  • Ability to lead through clear communication, authentic style, and appropriate actions
  • Ability to manage people and create development plans for direct reports
  • Ability to speak accurately, intelligently, and persuasively to external customers
  • Commitment to representing the brand in all actions and decisions
  • Proficient in Microsoft Office Suite (Word, Excel, Outlook, PowerPoint)
  • Experience with SAP and PLM preferred

Nice To Haves

  • Bachelor’s degree in Fashion Business Management, Product Development, Planning or related field preferred; additional experience in lieu of degree considered
  • Five (5) to seven (7) years of Product Development or Product Management experience or equivalent combination or education and experience
  • Knowledge of sportswear or apparel industry preferred

Responsibilities

  • Responsible for executing product reviews, line adoptions and drive collective decision making based on marketplace insights and historical data to provide optimal product assortments
  • Responsible for establishing various style productivity and SKU efficiency metrics in order to analyze and evaluate product assortments
  • Create product line plans for a variety of collection types and end consumers
  • Work cross-functionally with Design teams and Product Operations teams to build all necessary product designs and supporting graphic deliverables for program, custom, and co-branded projects as necessary
  • Deliver product pricing and margin recommendations in alignment with manager direction
  • Work closely with Sales leadership and key account buying teams to manage all aspects of custom development from conception through order entry
  • Lead, coach and develop direct reports
  • Consistently innovate within the department to drive clearer, more efficient results in all areas
  • Keep all sensitive matters confidential
  • Other duties as assigned

Benefits

  • bonus & benefits
  • generous PTO policy
  • paid parking
  • exclusive discounts on apparel and headwear
  • professional development opportunities
© 2026 Teal Labs, Inc
Privacy PolicyTerms of Service