Senior Product Information Specialist

WPP Production • Detroit, MI

7d • Hybrid

About The Position

The Senior Product Information Specialist verifies vehicle facts, product accuracy, and product compliance across agency communications for assigned vehicles. The role reviews images, claims, functionality, and messaging, and proactively provides product information for digital, brand, paid, and earned media opportunities.

The specialist applies product information expertise to digital content, including model-year PDM and MYCO site updates, Color and Trim projects, product grids and specifications, and securing samples and references to guide visual corrections. The role also maintains vehicle claims, material samples, and carryover items so they remain updated, filed, and accessible to agency and client teams throughout the product lifecycle.

The specialist works across agency and client teams, supports compliant and substantiated communications, mentors colleagues, and serves as a key source of product and automotive-industry knowledge for assigned vehicles. Attendance at client meetings, shoots, and other production activities may be needed.

Requirements

• At least 3 years in a Product Information Specialist role or previous agency equivalency.
• Ability to work independently off-site and attend client shoots.
• Willingness to embrace a creative culture and evolve with client and industry needs.
• Ability to make quick, educated decisions that are compliant and accurate.
• Ability to put in extra effort, time, and commitment for client deliverables.
• Curiosity and desire for continuous learning.
• Ability to distinguish critical details from unimportant facts.
• Effective communication skills, including the ability to identify and convey pertinent information concisely.
• Ability to manage multiple projects under tight deadlines.
• Computer proficiency and willingness to learn new applications.
• Ability to work well with other teams and people.

Nice To Haves

• Previous agency, engineering, management, or automotive experience.

Responsibilities

• Investigate, retain, and apply robust vehicle knowledge for client and agency use.
• Review communications associated with assigned vehicles and provide accurate comments within deadlines.
• Mentor other team members and Product Specialists as needed.
• Provide carryover vehicle updates, including What's New documents, claim updates and re-substantiation, PDM or other asset updates, and Color and Trim changes.
• Understand and engage with agency workflows to review work for product accuracy on time, with emphasis on MYCO assignments, Build and Price reviews, and Model/Options/Specs creation and verification.
• Prepare for and participate in product-related client deliverables, including Owner Site, Color and Trim, and sample and reference materials for CG updates and validation.
• Provide feedback to the Product Information Supervisor on departmental improvements and progress.
• Ensure accurate depictions of cross-brand technologies and connected services, such as Ford Pass and SYNC.
• Partner with OGC and Legal Compliance teams to support compliant and properly substantiated communications.
• Help agency team members and the client understand critical product information and its role in effective advertising.
• Attend client routable and associated meetings as needed.
• Attend shoots or other production activities as needed to ensure accuracy in product depictions.
• Develop knowledge of departmental best practices, including claims and affidavits, client interaction, product reviews, and the automotive industry.
• Serve as a point of contact for questions, concerns, problems, and general inquiries about assigned vehicles.
• Accumulate knowledge of the automotive and advertising industries.
• Perform other duties as assigned; additional roles may be assigned as part of employee development.

Benefits

• Hybrid working model with teams in the office around four days a week; accommodations or flexibility may be discussed with the hiring team.
• Access to diverse projects and global career opportunities.
• Collaborative, borderless environment with opportunities to grow skills and make an impact.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed