Senior Product Designer, Growth

LaunchDarkly

2h•$145,500 - $235,400

About The Position

The Foundation team's mission is to make LaunchDarkly the tool that every new startup and small engineering team wants to use. This involves owning critical moments in the developer's journey, from trial experience and SDK integration to understanding feature flags and pricing. Developers require a seamless experience without setup friction or opaque pricing. The role focuses on designing the activation and trial experience for a developer tool, ensuring it delivers value quickly. The team utilizes customer feedback, funnel data, and sales call analysis to ground their roadmap. A significant part of the work involves designing the AI agentic onboarding experience, which is an active roadmap item. This role is specifically for someone with a growth background, focusing on activation funnels, conversion experiments, and behavioral design, rather than a generalist product design scope.

Requirements

7+ years designing digital products, with examples of impact on activation, conversion, or retention. A strong portfolio shows what metric moved and why the design decision caused it.
Growth design experience in B2B software (PLG, freemium, self-serve, or trial-to-paid) in a developer or technical product context.
You've run design experiments end-to-end: written the hypothesis, shipped the leader, read the results. You can tell when an outcome is meaningful and when the test needs to run longer or be redesigned.
You work directly with funnel data, activation metrics, and voice-of-customer analysis. You've made decisions that the data supported, and decisions it contradicted.
You define what success looks like before you start, and you're honest when results don't support the hypothesis. You can articulate the tradeoff between a short-term activation win and longer-term product coherence, and you prioritize the work that will actually move the business forward.
You trace activation failures to their upstream cause and design solutions that hold across the funnel rather than patching individual screens or components.
You work across flows, high-fidelity specs, prototypes, and written strategy, and choose the format based on what the decision requires.
You're comfortable doing 0→1 exploration on an ambiguous and emerging problem (agentic onboarding) and iterating rapidly on an existing, instrumented flow.
You've designed the part of the developer experience where someone is evaluating, integrating, and setting up a new tool. CLI usage, SDK setup, API credential management, connection debugging are familiar territory.
You ask engineering questions, read the docs, and understand what's actually hard to build.
You state positions and back them with evidence. You drive discovery in a triad and shape the work before anyone hands you a brief.
You present to design and product leadership with directness. Feedback in both directions is specific, not hedged.

Nice To Haves

Familiarity with AI agent interfaces (MCP integrations, Cursor/Copilot/Claude workflows, or similar) is important given the agentic onboarding work on the roadmap. Deep prior experience here isn't expected as this is an emerging space but high curiosity and strong opinions about the design problems and how to solve are.

Responsibilities

Design the Foundation trial and activation experience from signup through SDK integration, first flag, first advanced feature, and conversion to a paid plan.
Work from the team's evidence base — customer insights data, product analytics funnel analysis, sales and support call patterns — and add to it with your own research. Run experiments against that evidence on cycle times measured in weeks.
When you find drop-offs, trace them to their structural cause: wrong information architecture, missing context, an illegible value proposition. The fix belongs upstream, not just at the symptom.
Design the agentic onboarding experience: what getting started with LaunchDarkly looks like when the interface is an MCP, a Skill and an AI coding agent rather than a browser. The team has a working thesis and active PRDs; the UX is open and exciting.
Improve advanced feature discoverability. Experiments and guarded releases are significantly underused relative to their value, and closing that gap requires working across team boundaries.
Contribute to roadmap decisions alongside your product manager and engineering manager peers, bringing activation opportunities forward with data rather than waiting to be briefed.
Participate in UX critique and expect direct, specific feedback in both directions.