Senior Producer, B2B Influencer Marketing & PR

Collectively

10h•Hybrid

About The Position

Collectively, part of the Brandtech Group, is a leader in influencer marketing, combining strategy, creative, and technology. They partner with brands across various industries to build social activation strategies that drive relevance, awareness, and sales. The Production team is the strategic production arm, responsible for leading influencer marketing projects from start to finish with creativity, ingenuity, and exceptional project management skills. This role is a temporary, hybrid position for a strategist and producer who can bridge traditional creator marketing and PR-driven industry influence, with a focus on B2B. The ideal candidate will be comfortable managing high-touch client relationships and executing bespoke, white-glove strategies for elite industry thought leaders.

Requirements

A solid grasp of public relations tools, including research, executive visibility planning, and developing media relationships.
4-6 years of relevant experience in influencer marketing, social media, or PR, with at least 3 years of experience focusing on B2B, technology, or fintech brands.
Experience identifying and vetting niche authorities, speakers, and subject-matter experts based on industry credibility rather than just follower count.
Exceptional verbal and written communication skills, with the ability to lead high-level client presentations and executive reporting.
Exceptional organizational, project management and time management skills and an ability to manage multiple deadlines at once.
An ability and willingness to deeply understand the needs, motivations and aspirations of our clients and influencers and translate that understanding into impactful content.
Ability to work autonomously with little oversight, as well as strong ability to successfully work cross-functionally to ensure contributions from multiple stakeholders across disciplines are woven into the project work seamlessly.
Ability to work across 5+ strategic client projects at a time.
A positive, enthusiastic approach to work and collaboration.
An entrepreneurial spirit, ready to roll up your sleeves and dig into the complexities of any business or strategy challenge.
Strong attention to detail and excellent follow-through.

Responsibilities

Serve as a trusted advisor and day-to-day point of contact to senior clients, providing guidance on how influence drives reputation and revenue in sophisticated B2B categories.
Lead internal and client-facing meetings, including setting agendas, speaking to campaign progress, on-the-fly strategy & problem solving, and preparing summaries/recaps.
Develop and lead integrated strategies that align influencer marketing with PR and corporate narratives, specifically targeting Mid-Market CEOs, CFOs, and Key Stakeholders.
Pitch and book talent for high-authority environments beyond social, including industry podcasts, trade associations, specialized conferences, and executive dinners.
Responsible for successful casting of influencers for campaigns, guided by strategic recommendations.
Contribute to cultivating long-term relationships with key influencers on behalf of clients.
Stay on the pulse of culture and industry trends – keeping up and interacting with relevant media and influencers on a regular basis.
Translate complex technical innovations and B2B product benefits into authoritative, edutaining storytelling that positions clients as strategic growth partners.
Act as the primary point of contact for high-profile Business Opinion Leaders, specifically targeting Mid-Market CEOs, CFOs, and Key Stakeholders.
Manage the research, recruitment, and presentation of influencer talent for paid and earned campaigns, providing strong rationale for potential candidates.
Manage outreach to influencers and their respective agents to gauge interest in Collectively campaigns, prioritizing creator/agent relationships and experience, as well as brand and agency reputation, in every communication.
Track availability, rates, and other key details related to the project to assess influencer alignment/fit with excellent organization.
Work cross-functionally to manage targeted seeding (gifting) programs from start to finish, including vendor management, product fulfillment, budget and content tracking.
Create surveys for additional information and opt-ins.
Independently or with co-Producers, lead program execution of complex, multi-phase projects across a variety of client types and verticals.
Develop and manage program timelines and budgets, ensuring programs are delivered on time, on budget, and with key KPIs met.
Provide ongoing budget management and maintenance to ensure fidelity and accuracy, and on-time creator payments.
Ensure cross-functional contributions are aligned with overall program goals and Production strategy, communicate directly with leaders on cross-functional teams performance to make adjustments as-needed.
Create exceptional key production deliverables for complex or nuanced projects, including campaign briefs, activation strategies, production schedules and timelines, key client communications, influencer lists, and weekly reports.
Together with Collectively’s Business Affairs team, ensure that agreements for influencers are accurate, align with program goals, and are executed in a timely fashion.
Proactively inform Production leadership of project statuses, optimization insights and potential partnership learnings with solutions on how to ensure learnings are shared across the account and represented in future work.
On an as-needed basis, travel to attend and manage influencer presence at events and/or shoots.
Work closely with junior team members as a mentor to delegate and oversee tasks across campaigns.
Seek out new and improved ways of working; proactively bring ideas to Account and Team leaders.