Coordinator, Influencer Marketing/PR

Coty • Calabasas, NY

13h • Hybrid

About The Position

COTY is looking for smart leaders who are fast and passionate. The Coordinator, Influencer Marketing/PR role at Coty offers exposure to luxury brands and impact shaping US press and influencer work. As our coordinator, you will report to our Assistant Manager of Influencer Marketing/Public Relations, and support the team in the development and execution of US press and influencer strategies for a portfolio fragrance and makeup brands to maximize press coverage, social content and positive consumer engagement (Burberry Fragrances and Makeup and Gucci Fragrances and Makeup). The position requires strong administrative and communications skills, precise attention to detail, creativity, an aptitude for multi-tasking, an innate sense of urgency and a keen interest in media and brand communications. The ideal candidate is an avid social media consumer, who is in tune with digital trends and the influencers and competitive brands setting those trends. The position calls for a team-player and consummate professional with a positive attitude who will represent the department and brands in a positive light and serve as department ambassador both internally and externally, communicating effectively on behalf of the team/brands. Working for Coty means our people make us who we are. They are the brightest minds bringing innovative concepts to life. If you’re someone unwilling to settle, likes to envision larger possibilities, accelerate learning and push boundaries – we’d love to hear from you! Working at Coty means being part of an inclusive workplace committed to diversity and equity, valuing diverse perspectives and backgrounds. Your ideas will count, fostering a career where you can achieve more than you ever imagined. The team consists of coordinator working closely together with Assistant Managers, Manager, Senior Manager, Director and Senior Directors across Luxury US Influencer Marketing & PR as well as several departments such as Marketing, Global IM/PR, Mailroom and Product Development. All your colleagues are collaborative, detail-oriented, creative, and passionate about elevating our brands. The environment is fast-paced, supportive and highly cross-functional, with a strong culture of teamwork, problem-solving and shared wins.

Requirements

• Bachelor’s degree in Communications, Marketing, Public Relations, or a related field
• 1+ years of professional experience in Public Relations, Influencer Marketing, Social Media, or related fields.
• Strong organizational, administrative and written/verbal communication skills with high attention to detail
• Interest in beauty, media and influencer marketing industries
• Proven experience partnering effectively with cross-functional teams
• Shows initiative, integrity, dependability and a positive, proactive attitude
• Able to commute to the NYC office daily
• Comfortable managing multiple tasks in a fast-paced environment with a proactive, solution-oriented mindset while demonstrating adaptability, strong problem-solving skills and resourcefulness; special skills required: Strategic - Planning, adaptation, administration, facilitation, creativity, problem analysis, understanding timelines, cultural awareness, business intelligence, inspiration, collaboration, industry knowledge, detail oriented, organized Business - monitoring, product knowledge, account administration, automated office systems, multi-tasking, follow-through, analytical, quantitative, organizational, detail-oriented, time management Creativity and Innovation - Creativity, savvy, originality, brand understanding Leadership and Personal - Motivating others, initiative, communication, engaged, integrity, dependability, flexibility, agility, tenacity, passion, resourceful, proactive, positive

Nice To Haves

• Experience working with beauty or lifestyle brands; prestige/luxury brand experience preferred
• Genuine interest in Burberry and Gucci Beauty including their brand worlds, aesthetics, and consumer communities
• Prior experience assisting with events, mailers, or press/influencer send-outs
• Familiarity using Traackr, Ariba, DMR, Zinio, or similar reporting platforms
• Understanding of paid social, usage rights, and creator partnerships
• Understanding of the beauty press landscape with familiarity of print and digital outlets
• Interest in identifying rising talent or new creators within beauty and lifestyle
• Foundational understanding of analytics and performance metrics (EMV, reach, views, UMV, circulation, editorial value, etc.)

Responsibilities

• PR Initiative Management & Execution Manage multiple assignments simultaneously and prioritize with Assistant Managers while collaborating with other Coordinator(s) as needed
• Manage product send-outs, product mailings, including award submissions, and influencer/press deliveries
• Maintain up-to-date media and influencer contact lists
• Liaise regularly with cross-functional teams for product launch updates
• Develop US-relevant pitching materials leveraging global toolkits by writing compelling, yet concise product overviews
• Build and foster relationships with junior editors and assistants
• Represent the brand(s) and function at local and global events
• PR Results Reporting, Analysis & Recommendations Proactively monitor and record PR results monthly using Zinio, DMR and supplemental Google searches
• Update placement trackers with pending, confirmed and published press
• Manage monthly US press coverage reports with detailed analysis
• Recap and analyze press events, influencer activations, and initiatives
• Influencer Reporting, Analysis & Recommendations Contribute to identification of US and brand-relevant influencers for paid and unpaid programming
• Craft outreach emails and liaise with influencers/agents to secure opt-ins to unpaid mailings
• Manage internal and external vendors to execute unpaid mailings in their entirety
• Build and foster relationships with influencers and their agents
• Represent the brand(s) and function at local and global events
• Maintain influencer campaigns daily in influencer tracking platform(s)
• Recap influencer activity and provide support in providing performance insights and recommendations.
• Business Processes & Forecasting Forecast and order product, press materials and assets with local IM teams
• Oversee product closet inventory for accuracy and organization
• Manage vendor relationships and timely payments through purchase orders
• Team Support & Communication Collaborate with the broader Influencer Marketing & PR team and cross functional departments
• Communicate clearly and professionally on behalf of the department and brands
• Uphold Coty brand values and represent luxury brands with professionalism

Benefits

• Coty’s global omni-working policy provides the option to work up to 50% of your month remotely.
• Comprehensive health, dental, and vision benefits.
• Generous PTO and holiday schedule.
• Employee discounts across Coty’s luxury portfolio.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Number of Employees: 5,001-10,000 employees