Coordinator, Influencer Marketing/PR

coty•New York, NY

1d•Onsite

About The Position

COTY is looking for smart leaders who are fast and passionate. The Coordinator, Influencer Marketing/PR role at Coty offers exposure to luxury brands and impact shaping US press and influencer work.

Requirements

Bachelor’s degree in Communications, Marketing, Public Relations, or a related field
1+ years of professional experience in Public Relations, Influencer Marketing, Social Media, or related fields.
Strong organizational, administrative and written/verbal communication skills with high attention to detail
Interest in beauty, media and influencer marketing industries
Proven experience partnering effectively with cross-functional teams
Shows initiative, integrity, dependability and a positive, proactive attitude
Able to commute to the NYC office daily
Comfortable managing multiple tasks in a fast-paced environment with a proactive, solution-oriented mindset while demonstrating adaptability, strong problem-solving skills and resourcefulness
Strategic - Planning, adaptation, administration, facilitation, creativity, problem analysis, understanding timelines, cultural awareness, business intelligence, inspiration, collaboration, industry knowledge, detail oriented, organized
Business - monitoring, product knowledge, account administration, automated office systems, multi-tasking, follow-through, analytical, quantitative, organizational, detail-oriented, time management
Creativity and Innovation - Creativity, savvy, originality, brand understanding
Leadership and Personal - Motivating others, initiative, communication, engaged, integrity, dependability, flexibility, agility, tenacity, passion, resourceful, proactive, positive

Nice To Haves

Experience working with beauty or lifestyle brands; prestige/luxury brand experience preferred
Genuine interest in Burberry and Gucci Beauty including their brand worlds, aesthetics, and consumer communities
Prior experience assisting with events, mailers, or press/influencer send-outs
Familiarity using Traackr, Ariba, DMR, Zinio, or similar reporting platforms
Understanding of paid social, usage rights, and creator partnerships
Understanding of the beauty press landscape with familiarity of print and digital outlets
Interest in identifying rising talent or new creators within beauty and lifestyle
Foundational understanding of analytics and performance metrics (EMV, reach, views, UMV, circulation, editorial value, etc.)

Responsibilities

PR Initiative Management & Execution
Manage multiple assignments simultaneously and prioritize with Assistant Managers while collaborating with other Coordinator(s) as needed
Manage product send-outs, product mailings, including award submissions, and influencer/press deliveries
Maintain up-to-date media and influencer contact lists
Liaise regularly with cross-functional teams for product launch updates
Develop US-relevant pitching materials leveraging global toolkits by writing compelling, yet concise product overviews
Build and foster relationships with junior editors and assistants
Represent the brand(s) and function at local and global events
PR Results Reporting, Analysis & Recommendations
Proactively monitor and record PR results monthly using Zinio, DMR and supplemental Google searches
Update placement trackers with pending, confirmed and published press
Manage monthly US press coverage reports with detailed analysis
Recap and analyze press events, influencer activations, and initiatives
Influencer Reporting, Analysis & Recommendations
Contribute to identification of US and brand-relevant influencers for paid and unpaid programming
Craft outreach emails and liaise with influencers/agents to secure opt-ins to unpaid mailings
Manage internal and external vendors to execute unpaid mailings in their entirety
Build and foster relationships with influencers and their agents
Represent the brand(s) and function at local and global events
Maintain influencer campaigns daily in influencer tracking platform(s)
Recap influencer activity and provide support in providing performance insights and recommendations.
Business Processes & Forecasting
Forecast and order product, press materials and assets with local IM teams
Oversee product closet inventory for accuracy and organization
Manage vendor relationships and timely payments through purchase orders
Team Support & Communication
Collaborate with the broader Influencer Marketing & PR team and cross functional departments
Communicate clearly and professionally on behalf of the department and brands
Uphold Coty brand values and represent luxury brands with professionalism