Senior Producer, Influencer Marketing

Collectively•New York, NY

4h•Remote

About The Position

Collectively, part of the Brandtech Group, is a global leader in influencer marketing, combining strategy, creative, and technology to deliver innovative influencer work. They partner with brands in various sectors like technology, fashion, retail, gaming, entertainment, and consumer goods to build integrated social activation strategies that drive relevance, awareness, and sales. Their work has received recognition from top publications and awards. Collectively is known for delivering creative, strategic, and effective programs with sophisticated analysis and paid social offerings, and for being genuinely committed partners to their clients. They aim to provide an excellent workplace and deliver ambitious influencer collaborations, having been named one of the Best Small Companies to work for in 2020. The Production team at Collectively is the strategic production arm of their client services practice, responsible for leading influencer marketing projects from kick-off to completion with creativity, ingenuity, and exceptional project management skills. The team focuses on flawless execution and exceptional client service, guiding clients and influencers through each project step with strategic solutions.

Requirements

Minimum 7 years client-facing production or influencer marketing experience (in relevant marketing/advertising industry or similar)
A proven ability to deliver influencer partnerships across a breadth of social media platforms and content formats
Exceptional client services skills, including verbal, written and presentation communication abilities
Exceptional organizational, project management and time management skills and an ability to manage multiple deadlines at once
An ability and willingness to deeply understand the needs, motivations and aspirations of our clients and influencers and translate that understanding into impactful content
Ability to work autonomously with little oversight, as well as strong ability to successfully work cross-functionally to ensure contributions from multiple stakeholders across disciplines are woven into the project work seamlessly
Ability to work across 5+ strategic client projects at a time
A positive, enthusiastic approach to work and collaboration
An entrepreneurial spirit, ready to roll up your sleeves and dig into the complexities of any business or strategy challenge
Strong attention to detail and excellent follow-through

Responsibilities

Independently or with co-Producers, lead program execution of complex, multi-phase projects across a variety of client types and verticals
Develop and manage program timelines and budgets, ensuring programs are delivered on time, on budget, and with key KPIs met
Provide ongoing budget management and maintenance to ensure fidelity and accuracy, and on-time creator payments
Ensure cross-functional contributions are aligned with overall program goals and Production strategy, communicate directly with leaders on cross-functional teams performance to make adjustments as-needed
Create exceptional key production deliverables for complex or nuanced projects, including campaign briefs, activation strategies, production schedules and timelines, key client communications, influencer lists, and weekly reports
Together with Collectively’s Business Affairs team, ensure that agreements for influencers are accurate, align with program goals, and are executed in a timely fashion
Proactively inform Production leadership of project statuses, optimization insights and potential partnership learnings with solutions on how to ensure learnings are shared across the account and represented in future work
On an as-needed basis, travel to attend and manage influencer presence at events and/or shoots
Work closely with junior team members as a mentor to delegate and oversee tasks across campaigns
Seek out new and improved ways of working; proactively bring ideas to Account and Team leaders
Responsible for successful casting of influencers for campaigns, whether via briefs to Collectively’s casting partner or by utilizing our casting CRM tool directly
Leverage Collectively’s process, tools, and historical performance to provide strategic and relevant talent recommendations
Manage the research, recruitment, and presentation of influencer talent for paid campaigns, and scaled seeding campaigns, providing strong rationale for potential candidates
Develop compelling, data-driven and thoughtful rationale for casting decisions that track back to casting goals
Manage outreach to influencers and their respective agents to gauge interest in Collectively campaigns, prioritizing creator/agent relationships and experience, as well as brand and agency reputation, in every communication
Track availability, rates, and other key details related to the project to assess influencer alignment/fit with excellent organization
Work cross-functionally to manage scaled seeding (gifting) programs from start to finish, including influencer recruitment, community development and management, product fulfillment, budget and content tracking
Create surveys for additional information and opt-ins
Function as the primary day-to-day point of contact for senior clients
Anticipate client needs and project challenges and respond proactively
Lead internal and client-facing meetings, including setting agendas, speaking to campaign progress, on-the-fly strategy & problem solving, and preparing summaries/recaps
Engaged in cross-functional partnership to drive innovation on projects; supporting Collectively’s reputation as a cutting-edge influencer agency
Model exceptional communication with clients across a variety of mediums, including email, phone, in-person and slides (Keynote/Google Slides)
Prepare and organize regular campaign updates for clients
Partner with Client Partnerships (Collectively’s revenue team) during key client journey moments to ensure a seamless client services experience
Coordinate involvement and contributions from a variety of cross-functional contributors, ensuring their work is delivered on time and on brief
Help identify opportunities for incremental revenue; supporting in-the-moment client conversations and passing off opportunities to Account Management
Troubleshoot production challenges and deliver thoughtful solutions that meet client or project needs, leveraging leadership and cross-functional support as needed